Kristi Leskinen: Free Skier (Pipe and Slope Style)
Brita Sigourney: Free Skier (Pipe)
Maddy Schaffrick: Snowboarder (Pipe)
Simon Dumont: Free Skier (Pipe and Slope Style)
Gretchen Bleiler: Snowboarder (Pipe)
Gus Kenworthy: Free Skier (Pipe and Slope Style)
Hilary Knight: Team USA Hockey Forward
Jessie Vetter: Team USA Hockey Goalkeeper
Monique Lamoureux: Team USA Hockey Forward
Jocelyne Lamoureux: Team USA Hockey Forward
The campaign, titled #THRIVERINGSTRUE, aims to connect fans and athletes through engaging, inspirational and highly sharable videos, photos and stories. SCORCH, an integrated marketing agency, will activate the campaign through social media and drive views of content to lockerdome.com/
"The Sochi 2014 Games will make history as the most digitally connected Olympic Games for fans seeking second-screen content expressing the dedication, motivation and inspiration of world-class athletes competing for Olympic Gold,” said LockerDome CEO Gabe Lozano. “We intend to show the world the true spirit of the games through these inspirational stories."
The #THRIVERINGSTRUE campaign will give fans greater access to the athlete’s stories and take a personal look at what makes them Thrive. Each participating athlete’s featured content will reach millions of Lockerdome.com users.
Corporate sponsorships are still available, a portion of the proceeds will be donated to America SCORES, a national non-profit that partners with urban public schools to provide a high quality, team-based after school program that integrates soccer, poetry and service learning.
LockerDome is a social media platform built around what you like, as opposed to who you know. More than 20 million people per month use LockerDome to discover, collect, and engage around things they like with others who share the same passions. Thousands of the top publishers in the world, from Defy Media to The Telegraph, use LockerDome to activate and engage their digital audience. This list includes media properties, brands, celebrities, professional sports teams, and many others. For more information, visit www.lockerdome.com.
About Thrive Sports:
About SCORCH Agency
Based in St. Louis, Missouri, SCORCH develops strategic marketing solutions that fuel business success through branding, digital marketing and social media. Clients include Appirio, Apttus, Demandbase, Marketo, LinkedIn, St. James Winery, and Willert Home Products, makers of Ty-D-Bol. For more information, visit www.scorchagency.com.
Parker Public Relations
Parker Public Relations