New owner injects fresh life into Maxi’s Brits CBD

JOHANNESBURG - Jan. 20, 2014 - PRLog -- Maxi’s Brits CBD is set to benefit greatly from enhanced managerial and strategic value, following Christelle Powell’s recent acquisition of the store on van Velden street

Having been involved in the food industry for twenty years, Powell knows the ins and outs of the fast food sector and is ready to prove to the community of Brits that Maxi’s is the restaurant of choice in the area.  Bronwyn Oliveira, Maxi’s brand manager affirms that Powell’s background and experience will enable her to enhance the value offering at Maxi’s Brits CBD while capitalising on the group’s successful franchising model.

“Christelle has invaluable experience in the food industry, and also offers strong strategic- and business focused managerial skills. We are confident that these qualities, along with her professionalism and contagious energy, will ensure that the store is run proficiently and profitably to her and the community’s benefit,” states Oliveira.

Maxi’s is rapidly becoming the number one family restaurant nationwide, boasting 66 trendy quick-services sit down restaurants across all nine provinces in South Africa. It creates a unique and memorable customer experience by serving a wide range of freshly prepared and affordable meals, and providing outstanding service in a friendly and welcoming atmosphere.

Powell admits that she is the brand’s biggest fan and will therefore do her utmost to ensure that Maxi’s Brits CBD always offers quality and exceptional service to keep their customers full, satisfied and always wanting more.

“Maxi’s is a great franchise and we need to live up to its brand promise of ‘more than just a meal’, which is why my team and I will strive to always exceed customer service expectations so that the community will keep coming back for more. We understand the importance of going the extra mile and I’m sure our customers will be talking about their wonderful experiences at Maxi’s Brits CBD,” explains Powell.

Having been founded in Pretoria in 1993 by an entrepreneur who saw an opportunity in the market for a family restaurant franchise, Maxi’s now operates under Taste Holdings. Maxi's became a member of the Franchise Association of South Africa (FASA) in 2006 and was a finalist at the FASA awards for Brand Builder of the Year and Franchisor of the Year in 2009, and won the Franchisor of the Year award in 2010. The popular nationwide brand offers entrepreneurs a prime opportunity to capitalise on Maxi’s trusted brand name, and to profit from the on-going franchising support and guidance the group provides to potential and existing store owners.

Powell concludes that she is confident that she will create business sustainability for Maxi’s Brits CBD.

“Through passion, perseverance and hard work, I truly believe that Maxi’s Brits CBD will deliver on its promise of impeccable service and only serving the juiciest meals possible.  Maxi’s Brits CBD is ready to serve the Brits community.”