MAd about ads? Now get paid to watch your favorite ads with Micromax MAd

GURGAON, India - Jan. 20, 2014 - PRLog -- New Delhi, January 17, 2014: Are you the person who is MAd about advertisements? Micromax will now pay you to watch your favorite advertisements! Following its legacy of creating ‘nothing like anything’ experiences for the Indian consumers, Micromax, India’s second largest smartphone player, today announced the launch of Micromax MAd, a unique application designed for those who love ads, which will come pre-loaded on its latest smartphone Micromax MAd A94.

With a simple 4 step process, MAd allows users to watch advertisements and earn points from every advertisement one views, which then can be converted into rupees. The money will eventually will be credited into their postpaid/pre-paid accounts. With one time registration, the service will work for all opted-in subscribers across all telecom operators.

Key features of Micromax MAd A94

1.2GHz Quad Core processor

4.5” full touch display

Android 4.2.2(Jelly Bean)

1800 mAh battery

5MP AF Rear Camera; 5MP AF Front Camera

MAd application(MAd About Advertising)

Preloaded  Apps - M!live, Hike , Opera Mini, Kingsoft Office, Spuul, BBM, games, FOTA

Bluetooth v4.0, Wi-Fi

Talktime of up to 5 hours, Standby time of up to 150 hours, browsing time of up to 4 hours.

Commenting on the launch, Mr. Rahul Sharma, Co-founder, Micromax said “With the launch of Micromax MAd, we aim to create a powerful medium to interact, engage, entertain and connect with the consumers by lending them our ears to voice their areas of interest, preferences and incentivizing it for them through reward.  This service would provide a high engagement communication channel for the brands to break away from the clutter. It is also going to prove to be a game changer for operator eco-system who are looking at newer and innovative ways to help them improve their profitability from every user. This unique service would also prove to be very significant for mobile eco-systems by solving the problem of ARPU (Average revenue per user), and contributing to the overall profitability.

Built with design precision, the A94 sports a 4.5 inch full touch screen sporting a 5MP rear and front camera allowing all the people who are in awe of themselves, to capture all their favorite moments in supreme clarity. Promising efficiency, the smartphone packs a 1.2 GHz quad core processor and a 1800 mAh battery. Running on Android Jelly Bean 4.2.2, users get access to the millions of applications via the Google Play Store. Other than the unique MAd application, the phone packs lot of fun and new features like M!Live portal to download unlimited Games, Videos, Wallpapers & Music , BBM & Hike for Instant Messaging, Spuul to Watch Free Movies, Kingsoft Office to read, write and edit attachments On-the-Go, Opera Mini browser for optimal net surfing. The phone supports Bluetooth v4.0 and Wi-Fi, ensuring full time connectivity for the social media buffs.

Shubhodip Pal, Chief Marketing Officer, Micromax said, “Micromax Advertising Application, MAd, is our unique attempt to create a win-win for the Mobile Eco-system where our customer not only gets delighted with the device hardware, but also with the unique application that will be supported across all GSM telecom operators and works well for both prepaid & postpaid customers. The launch of the MAd would be supported a clutter breaking 360 degree marketing campaign across print, online and TV. We have already kick started the digital leg of the campaign with ‘Guess the Ad Campaign’ which has received an overwhelming response from the ad-crazy audiences across social media platforms. First of its kind, the campaign is truly a tribute to the advertising world appreciating some amazing advertisements by leading brands.”

With a MOP 8490/-, the Micromax MAd (http://www.micromaxmad.com/) A94 will be available across all leading retail outlets in India from January 17, 2014. For more information, please visit www.micromaxmad.com

You can also connect with us at – f - Micromax or @Micromax_Mobile

About Micromax

Micromax Informatics Limited is one of the leading consumer electronics company in India and the 11th largest mobile phone player in the world. Over the past decade, Micromax has pioneered the democratization of technology in India by offering affordable innovations through their product offerings and removing barriers for large scale adoption of advanced technologies. Micromax is currently the 2nd largest smartphone company in India with a market share of 19.2 percent in Q2 of 2013. The brand’s product portfolio embraces more than 60 models today, ranging from feature rich, dual – SIM phones, 3G Android smartphone (http://www.micromaxinfo.com/mobiles/smartphones), tablets, LED televisions and data cards. The company also has many firsts to its credit when it comes to the mobile handset market including the 30-day battery backup, dual SIM phones, QWERTY keypads, universal remote control mobile phones etc. The company has sales presence spread across Russia and SAARC markets.