Mercator was looking for a website that drives consumer engagement and positions the organization as a thought leader and online resource for the financial consultation industry. The site is sleek and savvy, affording Mercator the opportunity to offer their clients a unique user portal to seek advice and ask questions.
“Our fresh online presence allows a greater level of engagement point – especially when it comes to communication that directly relates to our customers,” said Mercator’s Director of Marketing, Brent Watters. “They have their own customized dashboard, which allows our team to send direct communication to each individual member and allows customization that enables a unique user experience. None of this existed before. It also allows us to tie in our work towards greater use of social media within the financial sector by integrating Twitter and LinkedIn – Personal communication that we can push through these social channels that cover and expand the possibilities of new business. It’s very well thought out and the Boldwerks team did a very good job in allowing it to be a scalable entity. We’re very pleased with the end result.”
“Converting their existing library and membership structure into a fully functional content management system posed unique challenges that carried through the development process,” said Boldwerks’ Creative Director, Matthias Roberge. “We’re always up for a challenge. The implementation of the scalable site was something Mercator was looking to achieve, and we delivered just that. Mercator’s web development initiative was fun, challenging, and rewarding. I’m happy with the way the site turned out, and enjoyed working with the entire team to bring this project to fruition.”
Mercator Advisory Group provides unparalleled, independent and objective analysis that assists our members in uncovering new market opportunities and optimizing current strategic initiatives for maximum revenue generation and cost containment. Our commitment and exclusive focus on the payments and banking industries enables us to consistently provide highly relevant content and exceptional value for your research expenditure.
Founded in 2009, Boldwerks is an award-winning creative services agency whose principals are responsible for decades of successful marketing campaigns, highly regarded website development, and groundbreaking design work. Boldwerks provides services for a wide spectrum of industries, including client pool engaged in emerging technology, healthcare, financial services, and ecommerce.
For more information visit: www.boldwerks.com or call 603.436.2065.
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