10 NEW Consumer Trends to Dramatically Impact Marketing in 2014

PITTSBURGH - Jan. 16, 2014 - PRLog -- Pittsburgh, PA, January, 15, 2014---American Marketing Association (AMA) Pittsburgh, will unveil “Major Consumer Behavior Trends 2014” at a breakfast event at the River’s Club on Tuesday, 1.21.14. (See the Fact Sheet accompanying this release for a peek at three of those trends.)

“New consumer trends unfurl over time”, said Allison Miller, 2013 AMA President. “We’re excited to share some of the trends that when planned for now, can put marketing messaging on a track that will resonate over the three-plus year cycle of the trend.

AJ Drexler, President, Chief Strategist and new owner of Campos Inc, and Marty McGough, VP of Market Insights, will unveil ten of the most important and relevant consumer behavior trends to know for the coming year. Campos Inc has been in the business of observing, analyzing and applying consumer behavior and trends to help clients solve business problems for over 25 years as one of the top marketing research companies in Pittsburgh.

The Campos Inc team tracks and compiles comprehensive summaries of emerging consumer trends that shape specific industries, impact the entire business arena and answer key client questions about how consumer behavior is evolving and how to seize the opportunities these trends in behavior will create. Last year, Campos Inc introduced the emerging trend of “Jailbreaking Education” to regional academic audiences. The trend marks a behavioral shift in students wanting to break out of traditional ways of getting degrees, demanding a different kind of approach from colleges and universities. One-way institutions made aware of the trend have been able to differentiate themselves and bolster enrollment is to treat students as “customers,” rather than as a “sale” that is locked in for four years.

The American Marketing Association (AMA) Pittsburgh is the largest professional marketing association in western Pennsylvania, with over 300 members and 2,500 event attendees and utilizers of AMA services. The Pittsburgh Chapter, a volunteer organization, is part of the national AMA organization with over 30,000 members who work, teach and study in the field of marketing.

Campos Inc is a well established, highly brand recognized market research and strategy firm that supports clients with a full spectrum of marketing and business planning services. Using deep-dive data analytics, trends tracking and analysis, and secondary research -- including market and competitive analysis as well as our signature custom research methodologies -- Campos, Inc strategists identify the insights that will drive results for your enterprise.

We invite you to send a reporter and/or cameraperson to the event on January 21.
Or, contact AMA to get an advance on the embargoed 10 trends.