The need for online reputation management is growing almost as fast as the internet itself. Businesses are beginning to realize how much is at stake when their reputations are damaged by vicious attacks like rip-off reports, and how vital protecting their image and brand is. But businesses are not the only ones who can be hurt by online attacks. Individuals need strong online protection as well, but they often don’t realize it until major damage is already done. Centel Media reviews the top reasons people need to protect their personal reputation online.
If someone owns a small business, people who are angry with the owner can expertly go after it. Most often this is not a disgruntled customer, but an ex-spouse or ex-employee who wants some kind of vengeance. Slander can appear in numerous different platforms, like a blog, forum or rip-off report. With small businesses, the reputation of the owner is inseparable from the reputation of the business. If the owner is considered untrustworthy or deceitful, potential customers believe the business is as well.
But online reputation management doesn’t just defend against attacks. Sole proprietorships and small businesses also need to analyze the impression they give when people search their name. A common mistake is to not protect one’s name. If someone is a caterer, for example, he would want to appear high on search engine results when a potential customer types in his name. But, if another person with the same name who sells hiking gear dominates the first pages of the search engines, then all the power of the internet disappears for the caterer.
Similarly, it won’t help the caterer’s business if someone searches for him, only to find information about his love of fly fishing and motor biking. There needs to be a well-considered, consistent strategy for creating and maintaining one’s online reputation. That’s why professional reputation management companies are so vital in today’s world.
Centel Media reviews the reputations of businesses and individuals every day and sees a lot of mistakes. They have seen the astronomical power good reputations have to boost a company’s standing and sales. But they have also seen the other side. They have seen good companies with hard-working, dedicated employees decimated by malicious attacks. Effective online reputation management ensures that when the attacks come, and sooner or later they will, a reputation is not unfairly demolished because of them. Everyone has the right to control their image online, and everyone should take steps to do so.