TDR Connect Claim More Brands Search for New Marketing Methods

DUBLIN - Jan. 16, 2014 - PRLog -- Marketing company TDR Connect reports an increase in demand for its direct marketing services as the hype surrounding online marketing is being replaced by a demand for a measurable return on investment. This increase comes from the second half of 2013 into the start of 2014.

Five years ago, social media was the ‘next big thing’ and it has ridden that wave up until now. What we are discovering is that online media has many of the drawbacks of ‘traditional’ marketing – TV, radio, print media – in that it can be difficult to gauge in terms of profit and sales increases. Certainly, a brand may have several thousand followers or fans on social media, but I think businesses are starting to realise that likes and retweets do not equate to paying customers. Indeed, what we find interesting about social media is that it is attempting to make brands more accessible in a way that can’t be achieved by traditional forms of advertising. But in reality, there is nothing more engaging or personal than a face to face conversation with another person.

Interacting with customers in person is vital for building trust with a brand. We have noticed that brands see a higher return on face-to-face marketing than many new-age marketing techniques and there are a number of reasons for this but perhaps the most notable in recent years is how important trustworthy relationships are during an economic downturn.

TDR Connect provide business to business (B2B) and business to consumer (B2C) marketing services to clients in the telecommunications, energy, charity, cosmetics, media, and finance sectors. The firm reports that the demand has been driven by reports that consumers are more receptive than ever to face-to-face contact.