Heiser Announcement: Chevrolet Sweeps 2014 NACTOY Awards

WEST ALLIS, Wis. - Jan. 15, 2014 - PRLog -- The all-new Chevrolet Corvette Stingray and Silverado 1500, now available at Heiser Chevrolet of West Allis and Heiser Chevrolet Cadillac of West Bend, are the 2014 North American Car and Truck of the Year.  It is the first time Chevrolet has won both awards in the same year. The Silverado was last named Truck of the Year in 2007 and the Corvette was last named Car of the Year in 1998.

“Chevrolet is constantly working on delivering the most eye-catching and innovative vehicles around,” said Mary Ann Scaffidi, family owner of Heiser Automotive Group. “Both the Corvette and Silverado represent the brand’s commitment to providing Southeastern Wisconsin -area drivers with the best.”

Presentation of the North American Car and Truck of the Year awards open media days each year at the North American International Auto Show in Detroit. Forty-nine automotive journalists from the United States and Canada vote to recognize the most outstanding vehicles of the year based on factors including innovation, design, safety, handling, driver satisfaction and value for the dollar.

The new Corvette Stingray is the most powerful standard model ever, with 455 horsepower and 460 lb-ft of torque from a 6.2L V-8 engine – and 460 horsepower /465 lb-ft with the available performance exhaust system – enabling models with the available Z51 Performance Package to sprint from 0-60 in 3.8 seconds.

Silverado’s available 5.3L EcoTec3 V-8 generates 355 horsepower for confident towing and hauling, yet seamlessly switches to four cylinders to save fuel during light-load driving. With an EPA estimated highway fuel economy of up to 23 mpg, Silverado offers the best fuel economy of any V-8 pickup.

“It is a distinct honor for the entire Chevrolet team to have both the Corvette and Silverado recognized with the prestigious North American Car and Truck of the Year Awards,” said Alan Batey, General Motors senior vice president, Global Chevrolet.

Chevrolet fans that are interested in driving the 2014 Silverado or Corvette can visit Heiser Chevrolet at 10200 West Arthur Avenue in West Allis or Heiser Chevrolet Cadillac at 2620 West Washington Street in West Bend.

About Heiser Automotive Group

Heiser Automotive Group was established 97 years ago in Milwaukee. It is dedicated to building long-term relationships in the community.  Heiser’s motto, “Anything’s Possible”, directs employees in their day-to-day activities and inspires exceptional service. For more information, please visit heiser.com.

About Chevrolet

Founded in 1911 in Detroit, Chevrolet is now one of the world's largest car brands, doing business in more than 140 countries and selling more than 4.5 million cars and trucks a year. Chevrolet provides customers with fuel-efficient vehicles that feature spirited performance, expressive design, and high quality. More information on Chevrolet models can be found at www.chevrolet.com.