Following a successful year Nykaa has now shifted its focus to catering to every part of India. With Indian women becoming more and more beauty conscious, there was a growing need to expand its delivery reach. With one year under its belt, Nykaa noticed the increasing number of orders coming in from remote regions of India.
"I noticed several orders coming in from Port Blair - we receive large ticket orders from these regions because they don't have the same access to beauty products as their metro counterpart."
The abundance of beauty advice, tips, tuturials help you get the best out of beauty products, so even women with lesser beauty knowledge can be confident of their purchases.