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KnockMedia Unveils New Branding to Capture Spirit of Growth

KnockMedia positioning itself as a leader in application development for Fortune 1000

PRLog - Jan. 14, 2014 - NEW HAVEN, Conn. -- New Haven, CT – January 14, 2014 KnockMedia, an emerging leader in responsive web-design and application development for leading companies today announced it has adopted a new logo and released a new, fully responsive website to showcase its services.

“We are excited to show our clients, partners, and industry peers the new look of KnockMedia,” said Founder and CEO, Nate Berger. “Over the past 10 years KnockMedia has evolved and now, with an increased focus on the design and development of applications for the large businesses and the enterprise we are growing. We felt 2014 was the right time to embrace the excitement and relaunch with a striking and meaningful logo as well as a site that demonstrates our skills,” he continued.

The new logo was developed in-house by the team at KnockMedia. “We wanted something that symbolized infinity, something that connoted the permanence of the web and the constancy of social media. And we also wanted a nod the company’s roots, since its early days were tightly tied to the music industry,” said Berger. The result is a unique logo that illustrates the infinity idea and also captures the essence of a record.

The new site, also designed by KnockMedia is a mix of clean, crisp messaging and whimsy. An accurate representation of the type of work KnockMedia is known for. “Our clients are all different, unique,” said Berger. “Sometimes we may be working within very traditional corporate guidelines whereas others we have more creative freedom. Every project is fun, and we embrace them all so it was important to us to show a little of each style on our own site,” he continued.

KnockMedia is known for its work with world-class clients for the design and development of custom web and native applications, as well as branding, ideation and web development. Its strong understanding of the user experience, user psychology and the attention to business goals is what makes KnockMedia such a leader in this industry. “We don’t mindlessly build apps. We think through the business plan, the goals, and we build to ensure our client succeeds. That is what sets us apart,” said Berger.

About KnockMedia  www.knockmedia.com

KnockMedia was founded in 2004 in New York City and moved to New Haven, Connecticut in 2009. Over the past 10 years, KnockMedia designed, built and managed hundreds of websites, apps and campaigns for clients in the entertainment, retail, beverage, healthcare and consumer goods industries. KnockMedia is affiliated with CTECH, the technology incubator program run by Connecticut Innovations.  In 2013, KnockMedia graduated from the incubator program at CTECH and moved into its own office and studio space at Science Park in New Haven.

For more information about KnockMedia, its growth, clients and areas of expertise please contact Julie Avellino at julie@knockmedia.com

Julie Avellino, Director of Strategy

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Location:New Haven - Connecticut - United States
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