Readers of on-line daily newspaper are going to have to pay for the privilege. So will listeners of streaming radio. Those journalists that are followed and read with rigor will cost as well. Local newspapers are putting a paywall in place full access to the website. To subscribe to the website often costs $3.00 per week, following a discounted trial period.
“Paywalls are a reality. It is not a matter of whether radio, print, and television media will turn to paywalls to monetize their operations….it is a matter of when this year the paywall will be implemented. The data for the report being issued this Spring has reveals that media outlets that attempt to utilize their own internal IT resources fail and have dire subscriber loss consequences. Paywalls are simply a service that must be outsourced to experts who understand the landmines and pitfalls of such an implementation. The best-practice paywall solutions will be part of the report offered free of charge for those media executives requesting the first-of-its-
A paywall is a system used by on-line sites to limit access to content. Paywalls typically prevent readers from seeing more than a handful of stories each month before being required to pay for a digital subscription of some kind. The paywall is part of a strategy by media companies to find additional revenue streams.
The first paywall data report is being assembled and distributed by TR Cutler, Inc. Requests for the report made before January 31, 2014 will be sent free of charge upon publication. To receive the Paywall Data Report register at: http://trcutlerinc.com/
Thomas R. Cutler is the President & CEO of Fort Lauderdale, Florida-based, TR Cutler, Inc., (www.trcutlerinc.com). Cutler is the founder of the Manufacturing Media Consortium including more than 5000 journalists, editors, and economists writing about trends in manufacturing, industry, material handling, and process improvement. Cutler is the most published freelance industrial journalist worldwide; Follow Thomas R Cutler on Twitter @ThomasRCutler.
TR Cutler, Inc.
Thomas R. Cutler
CEO, Manufacturing Journalist