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Incentive Marketing Association names 2014 leadership team

Louise Anderson
Louise Anderson
Jan. 13, 2014 - PRLog -- The Incentive Marketing Association (http://www.incentivemarketing.org/) (IMA) will be focusing its efforts in 2014 on helping corporations better understand how incentive professionals can help design programs that meet their needs and realize better ROI at the same time, according to the IMA’s newly-elected president.

“Last year was one of transition as we moved to greater involvement with the Promotional Products Association International, WorldatWork, IMEX and the HR & Employee Benefits Summit,” said Louise Anderson, CPIM, president and CEO of Anderson Performance Improvement, who leads IMA as of January 1, 2014. “All of these efforts, including our recent office relocation, are designed to help us better engage corporate leaders and provide new opportunities for our members to interface with key decision makers as companies expand their use of incentives and intensify their focus on ROI.”

Anderson, a 30-year veteran of the incentive industry, has served on the IMA board for the last five years. She noted that as the business itself changes, “IMA’s goal is to provide its members with a continual stream of fresh resources through webinars, seminars, research and trend studies that will help them bring added value to their customers.”

Anderson joins five other IMA officers for the 2014 term. They include Executive Vice President Richard Low of Citizen Watch Company (Lyndhurst, NJ); Vice President Donna Chrobak IP of Quintloyalty(Charlotte, NC); Treasurer Spencer Toomey, CPIM, of MMSC (Westport, CT); Secretary Sean Roark, CPIM, of Promopros, Inc/Incentpros, Inc. (Spring, TX); and Past President Mike Arvelo, CPIM, of Vernalis (New York, NY).

Three new directors join IMA board

IMA’s 2014 leadership team includes three newly-elected directors: Susan Adams, CPIM, of Dittman Incentive Marketing (New Brunsick, NJ); John Hornbogen of RPG Gift Cards (Lisle, IL); and Pete Mitchell, of Samsonite Corporation (North Myrtle Beach, SC).

They join directors: Heidi Chatfield, CPIM, of All Star Incentive Marketing; Andrew Dodge, CPIM, of eGIFTER; Kevin Dougherty of Seiko Corp. of America; Brian Dunne of SVM Europe, Ltd.; Marcell King of Incomm Digital Solutions; Shaun Krusmark of Transaction Wireless; Mike Landry, IP, of Tumi; Bill Martocci  of Carlisle Sales & Marketing, Inc.; Jim Ruszala of Maritz Travel Company; Mike Ryan of Madison Performance Group; Michael O. Self of Special Markets Associates, Inc.; and Joe Zanone of Movado Group, Inc; and Carla DeFlorio CAE, IMA executive director.

Michelle Smith, CPIM, of O.C. Tanner serves as Editorial Liaison to ROP.org.

About the Incentive Marketing Association

Business improves when employees and customers are recognized, rewarded, and engaged through effectively structured programs with defined goals and proven returns. The Incentive Marketing Association (IMA) is comprised of companies who are leaders in the incentive industry. IMA provides education, resources and research to promote the use of incentive programs to the business community and is the umbrella organization for the Global Incentive Council (GIC), the Incentive Gift Card Council (IGCC), the Incentive Manufacturers & Representatives Alliance (IMRA), the Incentive Travel Council, the Performance Improvement Council, the Recognition Council, IMA-Canada Council and IMA-Europe Council. More information about IMA and the incentive marketplace is available at www.incentivemarketing.org.


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