January 13, 2014
Strong festive period delivers record results
116 year old musical instrument retailer Dawsons has reported its best ever festive trading results.
The Warrington-based chain, which has 12 stores across the UK along with internet mail order and education divisions, recorded the strongest ever November and December in its history. The group also broke its previous records for weekly and individual day sales, while its web division continued to demonstrate significant growth.
Sales in November and December were 20 per cent up on the same period in 2012, with the company selling over 3,000 guitars, over 1,000 pianos and more than 10,000 plectrums in December alone.
Interestingly, visits from mobile phones and tablets doubled this Christmas, accounting for more than 40 per cent of all online traffic, with visits from traditional desktop computers down by 10 per cent. Overall, web transactions in 2013 doubled over the previous year, representing around 20 per cent of total company sales.
Mark Taylor, managing director of Dawsons, said: “These fantastic results come from the both the hard work of everyone involved and also relationships we have nurtured with key suppliers, who work with us on a partnership basis and not through a purely buyer/seller mindset.
“It also proves that the British appetite for learning and playing music is higher than ever. Our own research has shown that people find musicians more attractive, better parents and more employable, and the results would seem to back that up.
“We're now looking forward to further growth and the realisation of some exciting plans in 2014.”
Notes to editors:
Dawsons Music Ltd, established in Warrington in 1898, is one of the UK's largest musical instrument and equipment retailers. It has stores in Warrington, Liverpool, Manchester, Leeds, Chester, Belfast, Huddersfield, Stockport, Altrincham, Reading, Bangor and Basingstoke, along with a thriving education and mail order business.
It stocks the complete range of musical equipment, from starter packages through to pro-level equipment, from brands such as Fender, Gibson, Yamaha, Roland, Native Instruments and Pioneer.
For more information or to request an interview, please contact Chris Corfield, PR Manager, on 07786 528106 or email chris.corfield@