Most marketing concerns are part of a Sales manager’s function, specifically when there is no separation between Sales and Marketing in a firm’s architecture. When this is apparent, designing any campaign, to spread the word, is a daily function of the department as a whole. Every time the use of a new marketing scheme arrives there is training and the generation of materials that consume much of the time and efforts of a management team.
CapTarget’s marketing strategy helps alleviate the burden by applying their knowledge and expertise in the design and management of a targeted email campaign through a distribution and validation process they perform for their clients. When this takes place, this frees the Sales team to focus on dealing directly with the more important aspects of the sales processes i.e. “closing the deal.” The validation and email distribution process enables CapTarget the ability to verify the quality of the lead making the next step the interaction between the client and the prospective acquisition run smoother and profitable for both parties involved. The service offered by CapTarget has proven effective by allowing our clients more time to focus on closing and less time on hunting and qualifying leads.
About CapTarget, LLC