The Spa Association (SPAA) has published it's 2014 Spa Industry Trends Report

Jan. 13, 2014 - PRLog -- 1001 E Harmony Road, Suite A-167

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FOR IMMEDIATE RELEASE

The Spa Association (SPAA) Releases 2014 Spa Trends Report

January 13, 2014-- Fort Collins, CO – The Spa Association (SPAA) has published its 2014 Spa Industry Trends Report.  The report captures the global spa and wellness trends offering insight to hospitality, wellness, spa beauty and travel firms that focus on the spa-goer demographic.

Melinda Minton, Executive Director of SPAA comments, “The spa dynamic is spilling over into complementary areas like fitness and food preparation. Wellness is an obvious good fit with spa.  In fact many of the elements now seen in the spa demographic are difficult to separate from wellness because they are so naturally blended.”

Minton says technology is moving at an exponential rate and will affect the spa-goer.  Sensors at retail stores, full body scanners and smart wear will allow the consumer and the spa or wellness professional to target the client’s needs with laser sharp accuracy. Hydration, biofeedback, efficiency of body systems will all come into play when diagnosing a lifestyle program for the individual,” says Minton.

Trending:

·         Green Branding and Guilt Free Consumerism

·         Spa and Wellness Technology

·         Smart Wear

·         Spa Travel

·         Fast or Slow Spa

·         Beauty vs. Wellness

·         Global Brain, Local Tribe

·         Wellness, Spa Medicine and Longevity

·         The Enlightened Spa

·         Ultra Luxury

TheSpa Association is your one-stop organization for information, industry resources, education, and community connections in the spa industry. No other organization unites medical spas, day spas, club spas, resorts, hotel spas, and wellness centers. SPAA is the premier association for spa owners and business-to-business providers and a trusted resource for consumers.