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Coastal Billboards Redefines Outdoor Marketing Strategies with Sailing Billboards in SoCal


 
PRLog - Jan. 12, 2014 - SAN DIEGO -- According to a report published on Harvard Business Review, the traditional outdoor marketing formats are becoming increasingly ineffective as the target audience simply learned to ignore them, making it harder for companies to get the desired exposure. However, innovative advertising companies have now found an alternative and efficient outdoor advertising tool that is targeted towards the beachgoers and designed to attract people’s attention in a brand-new way.

One of these companies is Coastal Billboards - a renowned San Diego based outdoor advertising company and the pioneer of sailing advertisements on Southern California coast. The company has built its services around a very innovative outdoor advertising concept – sailing billboards – which generates up to 250,000 impressions on a single day.

Sailing advertising is now being seen as a marketing tool with great potential which can leave a lasting impression among beachgoers along the Southern California coastline.

Studies show sailing billboards have a higher recall rate since it has longer exposure time as compared to other media formats. Moreover, the growing popularity of sailing billboards can be attributed to their broader audience reach. As per report released by the United States Lifesaving Association, Southern California accommodated about 150 million beach visits in 2012.

Understandably, Coastal Billboards, with its pioneering sailing billboards, has emerged as the most preferred outdoor advertising company in Southern California region. The company has helped numerous companies bolster their brand presence and gain attention from the hundreds of thousands of beachgoers by crafting custom sails as sailing billboards for outdoor advertising campaigns.

The Marketing Potential of Southern California Beaches

The popularity of Sailing Billboards Advertisement has grown tremendously across Southern California coast over the years as beach attendance report proved to have a massive marketing potential for advertisers.

With huge influx of beach visits over the years, Southern California beaches have transformed into a marketing hub offering immense potential for companies to run their campaigns in an attention-grabbing way. The gorgeous beaches along the Southern California coastline attract millions of people each year. As per statistics released by state tourism association, nearly two-thirds of California’s population visits one of the state beaches at least once per year and spend as much as $61 billion during their visits.

The massive number of beachgoers makes the coastline an ideal space for outdoor advertising. With custom-made advertising sails, Coastal Billboards helps companies reach out to a large beach audience and catch their attention in a way they have never done before. The impact of sailing billboards on the beachgoers is huge since it’s a very unique and innovative way of grabbing their attention unlike other media formats that are easily ignored by their target audience.

Benefits of Sailing Billboards over Other Advertising Formats

From advertisers’ perspective, sailing billboards have many advantages over other advertising formats. The fact that sailing billboards are highly targeted towards gaining attention from beachgoers makes them a winner. Moreover, unlike traditional billboards, the advertisers are not competing for attention from the target audience at beaches. Being very noticeable, the sailing billboards are the only advertising on the horizon, which easily catch everyone’s attention at the beach.

Advertising sailboats enable companies to reach broader audience, make strategic ad placement and put their advertisements constantly in motion. Therefore, the audience neither finds it intrusive nor annoying. Custom-made sailing billboards use large graphics to leave a lasting impression on the beach audience with over five minutes of exposure time on average. This results in a higher recall rate than most of the traditional advertising formats. As a matter of fact, a sailing billboard can generate up to 250,000 impressions per day proving itself as the least expensive CPM model around.

Sailing billboards are some of the most flexible outdoor advertising formats out there in that they allow advertisers to choose from daily to monthly plans, offering companies freedom based on their advertising budget.

Why Advertisers Choose Coastal Billboards

Coastal Billboards is the pioneer of sailing billboards and committed to offering impressive return on investment for businesses regardless of their budget, size or location. With its reliable and flexible advertising plans, the company enables advertisers reach out to hundreds of thousands of their potential customers daily. With Coastal Billboards, companies benefit from achieving massive visual exposure boosting their brand value to inconceivable extents.

With a team of highly qualified and skilled marketing coordinators, graphics designers, captains and sail makers, Coastal Billboards delivers exceptional results for any costal outdoor advertising campaign.

Contact Details

Coastal Billboards

4009 Park Boulevard #40

San Diego, CA 92103

Telephone: 619.500.1616

General info: info@coastalbillboards.com

Contact
Coastal Billboards
(619) 500-1616
***@coastalbillboards.com

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Source:Coastal Billboards
City/Town:San Diego - California - United States
Industry:Advertising, Marketing
Tags:outdoor advertising, sailing billboards, ooh advertising
Shortcut:prlog.org/12266721
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