Scheduled to begin on January 22, the certificate program will focus on mobile marketing, social media, search engine optimization and ROI, online advertising, effective use of videos, plus additional tools and techniques of digital marketing that enable a small business to successfully connect with customers in this age of laptops, smart phones and tablets.
Primarily taught online, the course is a Wednesday evening series of 11 live streaming sessions, with a final in-class presentation of a capstone project at the 12th session on the evening of May 7. The course modules include lecture and self-paced learning The CPCC Small Business Center website catalog contains complete details, www.cpcc.edu/
Instructor Martin Brossman, who has been integrating social media and digital marketing in his training for small businesses since 2006, specializes in helping North Carolina small business owners reach and retain their target audience by making maximum use of free and low-cost digital marketing platforms. Brossman said, “This course is designed to enable a small business to expand and evaluate their marketing plan and stay ahead of the competition. Participants will come away with a deeper knowledge of digital marketing and the strategy and skills needed to create and sustain a powerful online presence.”
Brossman’s website, www.NCSmallBusinessTraining.com, gives a comprehensive view of the MicroMasters in Digital Marketing program objectives and content. The site also provides public pages of free resources for small businesses. Course participants will receive access to more extensive resources.
About Martin Brossman:
Martin Brossman is a leading authority on social media and online marketing. He is a business coach, consultant, and trainer known for his insight and grass roots marketing expertise. A member of the National Speakers Association (NSA) and the American Society for Training & Development (ASTD), Martin is a popular speaker on social media related topics. He teaches at North Carolina community college Small Business Centers and Chamber of Commerce venues throughout the state. Martin’s latest book is Social Media for Business, an insider’s guide to online marketing for the small business owner, manager or entrepreneur, co-authored with Anora McGaha, available on Amazon.com.