Poorly executed media paywalls cost subscribers, listeners, viewers, and advertisers. Horror stories of internally implemented paywalls are rampant and the bottom-line impact significant. Media sources rarely have the IT expertise or the knowledge of pitfalls in the paywall installation process. Just as payroll services are outsourced, so are paywalls.
According to Cutler, “A paywall is a system used by on-line sites to limit access to content. Paywalls typically prevent readers from seeing more than a handful of stories each month before being required to pay for a digital subscription of some kind. The paywall is part of a strategy by media companies to find additional revenue streams. More than 50% of all media will be on a paywall system by 2015, yet sadly more than half will have to suffer the pain of poor execution of such a process.”
The first paywall data report is being assembled and distributed by TR Cutler, Inc. Requests for the report made before January 31, 2014 will be sent free of charge upon publication. To receive the Paywall Data Report register at: http://trcutlerinc.com/
Thomas R. Cutler is the President & CEO of Fort Lauderdale, Florida-based, TR Cutler, Inc., (www.trcutlerinc.com). Cutler is the founder of the Manufacturing Media Consortium including more than 5000 journalists, editors, and economists writing about trends in manufacturing, industry, material handling, and process improvement. Cutler is the most published freelance industrial journalist worldwide; Follow Thomas R Cutler on Twitter @ThomasRCutler.
TR Cutler, Inc.
Thomas R. Cutler
CEO, Manufacturing Journalist