PRLog - Jan. 10, 2014 - HOLLYWOOD -- “Filth” is a movie that from the start, as an Indie that covers subjects that are hard to watch with a lead character that is hard to sympathize with. Ciara Mcavoy was chosen by Jon S. Baird (the director)'s to create a poster interpretation of the film to help promote it. The image is in keeping with the film's aesthetic and has received rave reviews. The image is appropriately shocking (much like the movie) so how and where they use it will be up to the distributor. “Things are changing in the way a movie is promoted these days, which allows for an artist like me to create what I want, assuming it will inspire viewership. As an artist, it's important to stick to the spirit of the film,” Mcavoy explains. Ciara McAvoy has become very successful in this field as she has illustrated for the movie industry for many years. Some of the most notable films for which she has created promotional images include box office classics including Indiana Jones and the Last Crusade, Legend, Robin Hood Prince of Thieves, Interview With The Vampire, Star Wars: The Empire Strikes Back, Sherlock Holmes, Mission Impossible, Star Wars: Revenge of the Sith, X-Men: First Class. Recently, McAvoy was commissioned to illustrate for the feature film “Filth,” starring James McAvoy, Imogen Poots, and Joanne Froggatt (Downton Abbey).
Filth - promo poster by Ciara Mcavoy
Mcavoy continues, “For me in this case it was more important to capture the essence of the character and the film than to “play it safe”. I certainly follow the guidelines when working with studios or producers directly, and I knew Jon Baird (director) and Ken Marshall (producer) had a strong vision about keeping the integrity of Irvine Welsh's character in his novel...the book was notoriously hard to capture on film and I wanted to stay true the same way they all did. For me it wasn’t about scandal; it was about the character. He is pretty much “flipping off” the world on the outside, and imploding on the inside. That was the inspiration for the art.”
McAvoy’s work is on display at ArtInsights Animation & Film Art Gallery www.artinsights.com. Check out Ciara McAvoy’s www.CiaraMcavoy.com for more information and to view her entire portfolio.