Auro 11.1 by Barco incorporates height and overhead channels to the existing surround sound, allowing a more natural and immersive experience, enveloping the audience without being distracting. With three layers of sound, Auro 11.1 mimics natural acoustics. Theater owners with existing Qube Cinema servers now have an easy upgrade path to accommodate this new audio format.
"Adding Auro 11.1 capabilities to Qube Cinema servers allows exhibitors to maximize their revenues by offering audiences a premium sound experience,"
"Exhibitors need to engage their audiences and offering Auro 11.1 sound is a good way to do that," said Raja Enok, chief marketing officer, Qube Cinema. "The realistic sound experience offered by Auro 11.1 by Barco will make the Qube XP-D and XP-I servers that much more attractive. With just a server software update exhibitors will be able to play back the new audio format and provide movie-goers with a superior sound experience."
The Qube XP-D and XP-I servers are available from Qube Cinema and its worldwide network of resellers. For more information contact Raja Enok at firstname.lastname@example.org or +91 98676-00121. In North America, you can get more information about Qube Cinema servers by contacting Eric Bergez at 818-392-8155 or visiting www.qubecinema.com.
About Auro Technologies
Auro Technologies (www.auro-3d.com;
Global technology company Barco designs and develops visualization products for a variety of selected professional markets. Barco has its own facilities for sales and marketing, customer support, R&D, and manufacturing in Europe, North America, and Asia Pacific. Barco (NYSE Euronext Brussels: BAR) is active in more than 90 countries with about 3,900 employees worldwide. Barco posted sales of 1.156 billion euros in 2012. (www.barco.com)
About Qube Cinema, Inc.
Qube Cinema is an international manufacturer of Digital Cinema technology and mastering solutions. A subsidiary of India-based Real Image Media Technologies, Qube Cinema draws on decades of experience in media, cinema and entertainment. The company is committed to creating a seamless Digital Cinema environment for exhibitors, filmmakers and postproduction companies with technologies that are innovative, flexible and cost-effective. Qube Cinema's product lines include the Qube XP series of digital cinema servers, Qube Xi 4K Integrated Media Block, QubeMaster software solutions, and Qube Keysmith KDM generation system. Qube Cinema, Inc. is based in Burbank, California. For more information, visit www.qubecinema.com.