A fast-growing industry, packaging must adapt to an increasing number of constraints and its future depends on the development of both recycling and valorisation. As this sector keeps on expanding and changing, the time is right to examine where it is heading.
Packaging Trends: The future of manufacturing is a white paper offering an array of perspectives through insights shared by executives and experts from a wide range of industries including consumer goods and retail as well as packaging and processing. [The report can be downloaded from the internet at www.packaging-
All the report's contributors agree that a few fundamental trends are shaping Western businesses across the sector: reducing their environmental footprint, avoiding food waste, protecting consumers, economizing raw materials, and optimizing used materials. This is what Coca Cola representatives have summed up as: “Providing added value at the lowest cost.”
The role of packaging, however, is also to help sell, attracting consumers by creating meaning (for them) and a relationship (with them). For some companies, there is a desire to “premiumize their packs” — a term used by Pernod-Ricard. Another interesting trend is the fact that packaging solutions are increasingly being designed in order to meet the needs and expectations of specific target populations, such as older consumers.
Intelligent packaging is also featured in the white paper, where it is described as aiming to be “economical, ecological and connected”. For food products, cosmetics and medicine, traceability is a major avenue of development that is moving towards interactivity with clients — a point made by L’Oréal. Besides, specially adapted packaging can play an important role in the fight against counterfeiting. Paradoxically, increasingly sophisticated packaging solutions share the spotlight with a “retro cardboard” trend, as identified and discussed in the white paper.
Concerning processing equipment, industry specialists aim to improve ergonomics and develop intelligent man-machine interfaces, as well as focus on flexibility, so as to better respond to growing client demands in this field. As one professional is quoted as saying: “We must invent simpler, easy to clean, ergonomic and reliable machines.”
The white paper also highlights the fact that packaging development priorities are not the same across the globe. For example, the growth in unit-dose containers for the North American pharmaceuticals industry has no parallel elsewhere in the world. Similarly, intelligent printing is not a priority in every market and a growing demand for flexible packaging characterizes Asia.
Edited by Nexteo Conseil, Packaging Trends: The future of manufacturing can be downloaded from two dedicated internet sites: www.packaging-
Nexteo Conseil is a communications agency based in Paris (France) that specialises in web design and applications, software development, and multimedia services. Contributors to the white paper are Arcil, Gebo Cermex (Sidel), Luceo (Tiama), Mecapack (Proplast), Serac Group, Sleever International, Schneider Electric, and Fanuc Robotics.
GEPPIA stands for Groupement des Équipementiers du Process et du Packaging des Industries Agroalimentaires et non-alimentaires:
GEPPIA’s strength resides in its ability — through its membership — to bring over 4,000 professionals and specialists together, who represent a cumulative turnover in excess of €1 billion.
The GEPPIA network is based on three membership clubs for company CEOs, buyers and marketing-communications managers. Its role is to enable its members to develop business synergies that will enhance their technological and business performance.
To download the white paper, please go to: www.packaging-
For further information about GEPPIA, please go to: http://www.geppia.com/
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