Addressing the goal of the training, instructor Martin Brossman explained why a small business or organization would choose to engage a social media manager. “It is increasingly important to have a strategic program in place, in a consistent voice across all sites that builds their brand and maintains a positive reputation. Maintaining a dynamic social media marketing program is often beyond the capacity of a business’s staff, which gives rise to part-time or freelance social media management as a cost-effective solution.”
Sharing who the program will benefit, co-developer and instructor Karen Tiede said. “This certificate program is especially valuable for marketing staff who want to deepen their skills, small business owners and startups who are doing their social media in-house, virtual assistants, people who would like to offer social media “done for you” services, and anyone that wants to enhance their skills for a career.”
Students will complete a full social media proposal and program in this class, for either a business or non-profit they wish to support. For a complete picture of what the course offers and to see video testimonials from previous students who have graduated from Social Media Management certificate programs, see the instructors’
About Martin Brossman and Karen Tiede
Martin Brossman is a leading authority on social media and online marketing. He is a business coach, consultant, and trainer known for his insight and grass roots marketing expertise. A member of the National Speakers Association (NSA) and the American Society for Training & Development (ASTD), Martin is a popular speaker on social media topics. He teaches at North Carolina community college Small Business Centers and Chamber of Commerce venues throughout the state. Martin’s latest book is Social Media for Business, an insider’s guide to online marketing for the small business owner, manager or entrepreneur, co-authored with Anora McGaha, available on Amazon.com.
Karen Tiede is a social media marketing consultant/trainer and textile artist who has successfully applied social media to market her work, now teaching Marketing with Pinterest around the state. Karen brings 15+ years of corporate process design and improvement experience to her work with professional, academic, and small business organizing. Visit Red-Tuxedo.com to learn more about her marketing services.