Being selected as an influential brand is proof not only of popularity, but also of a brand's capability to maximize shareholder value. The World Brand laboratory determines awardees through a mathematical valuation of intangible assets, including: customer loyalty, brand value, profitability, and market value. Past awardees of the distinction include internationally renowned enterprises like HSBC Hong Kong, Bank of China Hong Kong, and Cathay Pacific. Mr. Denny Wong, CEO and founder of ACS, accepted the award on behalf of ACS on Dec 27, 2013 in an award conferring ceremony (see picture).
As a worldwide leader on intangible asset valuation, the World Brand Laboratory has similarly assessed well-known brands for accounting, taxation and commercial purposes. It is also the organizer of "the World's 500 Most Influential Brands" and "the Asia's 500 Most Influential Brands."
"This award validates the level of quality, innovation and service that ACS constantly strives to achieve," says Denny. " Since ACS was established, we have fostered a corporate culture of delivering on promises and maintaining integrity-this culture constantly builds a reputation for ACS. ACS will continue to combine scientific spirit and Confucius thoughts to build a sustainable electronic and information technology business which is green in order to achieve the dual purposes of business growth and environmental protection."
Advanced Card Systems Ltd. (ACS, wholly owned subsidiary of Advanced Card Systems Holdings Ltd., SEHK: 8210), founded in 1995, is Asia Pacific's top supplier and one of the world's top 3 suppliers of PC-linked smart card readers, as well as the winner of the Product Quality Leadership Award for Smart Card Readers from Frost & Sullivan. One of the companies on Forbes Asia's 2010 "Best Under a Billion" list, a prestigious list of 200 top-performing companies with sales between US$5 million and US$1 billion, selected from 12,930 publicly listed enterprises in Asia Pacific, ACS develops a wide range of high quality smart card reading/writing devices, smart cards and related products and distributes them to over 100 countries worldwide. Visit ACS at http://www.acs.com.hk.
About World Brand Laboratory
Founded in New York and headquartered in Beijing, the World Brand Laboratory is an independent consultancy that provides branding advice to all kinds of organizations, especially advice concerning effective management of intangible assets. It also promotes research, promotion, and protection of branding, and is dedicated to formulating branding concepts that are "encouraging, sustainable, and even bring significant commercial success." Visit the World Brand Laboratory at www.worldbrandlab.com.