How Do I Write Clinically Accurate Blog Posts?

By: Modern Dental Practice Marketing
 
ROANOKE, Texas - Jan. 9, 2014 - PRLog -- An excellent SEO ranking depends on a supply of steady, engaging content. Google’s algorithms sort search results based on original content and organic keywords. Maintaining a blog is a great way to bolster your dental marketing strategy and improve your SEO rating. However, your blogs shouldn’t just be a way to drop relevant keywords. You need to use this opportunity to provide potential patients with interesting, and accurate, information.

First Hand Knowledge

Some dentists write their blog posts themselves, while others work with professional dental copywriters to create content. Whether you’re a dentist or simply write for one, clinical accuracy is a must. Remember, the content is mean to be read by patients not versed in the intricacies of dentistry. The post should be readable and speak to the patient’s concerns, address his/her questions, and provide correct information. When possible, use your first hand knowledge: What questions would you have about a procedure prior to researching it? What concerns you about a dentist? What do you look for when selecting practice? Incorporate these thoughts in your blog posts, this helps patients feel that you understand and care about them.

Research, Research, Research

There are tons of valuable websites out there with accurate information. You just need to know where to look. First, consider subscribing to a blog. At MDPM, we often visit Dental Junkie for research information. In addition, the following sites also offer a world of clinically accurate information on common dental procedures and disorders:

·      American Dental Association (http://www.ada.org)

·      American Association of Oral and Maxillofacial Surgeon (http://www.aaoms.org)s

      American Association of Orthodontists (https://www.aaoinfo.org)

Need Help with Your Blog or Website?

Interested in improving your social media presence and boosting SEO? If you lack the time or experience, consider hiring professionals to build and/or manage your dental website, blog, or social networking pages. If you have any questions or would like professional help with designing and implementing a website and blog, contact our team today. Talk to the dental marketing (http://moderndentalmarketing.com/) experts at Modern Dental Practice Marketing and we can start help you create a successful dental marketing strategy.

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Modern Dental Practice Marketing
***@moderndentalmarketing.com
972-781-8861
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Source:Modern Dental Practice Marketing
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Tags:SEO, Dental Marketing, Dental Blogs
Industry:Business, Marketing
Location:Roanoke - Texas - United States
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