Protégé PR, will penetrate the secondary radio market. This promotion strategy provides artists the ability to establish a larger audience, generate buzz and create awareness, as well as, applying added pressure on radio to play the artist’s music. Protégé PR's marketing venture will provide access to an expanded audience of core secondary radio stations.
Our services include one-on-one communication with our participating radio stations to ensure quality promotions and accurate feedback. Through questionnaires, email and phone solicitation, can provide detailed progress and tracking reports to keep our clients up-to-date on the events surrounding their projects.
With an ever growing database of over 200 secondary radio stations, our extensive 12 week marketing campaigns, we directly market music to radio stations and music blogs.
Promotion and Marketing Packages
Promotion and Marketing Packages include but are not limited to:
Marketing material distribution and promotion to genre focused radio stations
Encourage radio station promotions, radio drops & artist interviews
Single Introductory Promotions and email campaigns
Album/ artist awareness pages
Music Blog Submission
Detailed tracking reports
Street Date promotions to increase awareness of album releases
Single introductory 5-6 week promotion and E-mail campaigns
E-card and press release distribution to our full network of stations
Secondary Radio Program A. Initial Setup
Protégé PR receives music from artist/record label for review and evaluate the potential of the record to chart.
Conference call with the client or label representative to determine the project's suitability towards possible stations / markets.
Determine the appropriate time to ship the record and begin soliciting playlist adds.
Sign agreement for services to be provided.
B. Record Promotion
Protégé PR will ship singles to radio or provide mailing lists for client to ship
Customarily minimum 150, maximum 400
Project introduction emails will be sent to all radio stations
Follow up calls will be made to begin soliciting adds
C. Record Promotion Maintenance
Protégé PR will compile weekly reports throughout the life of the record detailing:
Comments from Programmers
D. Continuation of Service
The service will continue until the record is no longer viable or twelve weeks, whichever is more.
For more information please contact Protege PR at 832-463-0525 or visit our website at www.protegepr.net