The report highlights some of the most salient trends Packaged Facts expects to generate challenges and opportunities for marketers of salty snacks. The report also demonstrates that salty snacks marketers will need to be agile and fast-moving to be up to the challenges presented by today’s generation of salty snackers. Moreover, salty snacks marketers will need to be alert to new possibilities for creating innovative products by merging traditional platforms into new snack forms. At the same time, established marketers face intensifying competition from smaller players bent on launching creative and healthy products to meet the needs of today’s increasingly health-conscious snackers.
“Salty Snacks in the U.S.” defines the market for salty snacks based upon the following product types: potato chips; tortilla/tostada chips; other salted snacks (not including nuts); pretzels; cheese snacks; corn snacks (not including tortilla chips); ready-to-eat popcorn/caramel corn; and pork rinds. The report also analyzes consumer behavior related to the four categories of salty snacks tracked by Simmons National Consumer Study (NCS): potato chips, popcorn products, corn/tortilla chips/cheese snacks and pretzels.
Primary data used in the report are from IRI InfoScan Reviews for the 52 weeks ending September 8, 2013 and the Spring 2013 Simmons National Consumer Study (NCS), which was fielded between January 2012 and March 2013.The report is also based upon data collected from field surveys of food retailers in various channels as well as a wide range of industry sources, including company websites, trade publications, business newspapers and magazines, consumer blogs, and annual reports, 10Ks and other releases from public companies.
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