PRLog - Jan. 8, 2014 - SEATTLE -- Travel deals website GoLastMinute.com has partnered with social media and cause marketing experts psGive to help raise awareness about national non-profit Keep America Beautiful. To meet this goal, fans of GoLastMinute will compete for a $250 hotel gift card in a fun, token-based game.
Compete to win a $250 hotel gift card
"What makes travel so special and interesting is being able to go to beautiful parks, clean cities, and safe communities. That's why we partnered with psGive to promote the efforts of Keep America Beautiful," explained GoLastMinute CEO, Dave Boehl.
Rather than doing a "needle in the haystack" sweepstakes giveaway, GoLastMinute partnered with psGive to offer a game that gives players some control over winning. This quick and easy game gives players the chance to do some fun strategizing to win. Fans compete using tokens, which are earned through social media interactions such as tweeting their support for Keep America Beautiful and liking GoLastMinute on Facebook. For complete rules and to play the game, go to http://psgive.org/
GoLastMinute has the scoop on the best deals for travel within the next 30 days. We are real people who hand-select travel deals from all over the web every day, and deliver them right to our members’ email inboxes, saving them time and money. http://www.golastminute.com
psGive combines the engagement of social media with the positive sentiment of cause marketing to increase brand revenue and online reach through contests fueled by charity partnerships to harness the power of causes and crowds. http://psgive.org/
About Keep America Beaufiul
A long-standing grassroots non-profit, Keep America Beautiful (KAB) combines education with hands-on stewardship to create cleaner, greener communities and public spaces. Through the power of over 3 million volunteers and more than 1,200 affiliates and participating organizations, KAB motivates private citizens, businesses, and government to find solutions that prevent litter, reduce waste, promote recycling, and improve communities. psgive.org/kab