way2trading's association with Dun and Bradstreet (D&B) comes close on the heels of its recent partnerships struck with the Internet and Mobile Association of India (IAMAI) and The Economic Times, which aimed at taking the Indian SME's voice to the forefront.
Highlighting the concerns of SMEs, Ms. Kalyani chinara, Founder and CEO, way2trading.com, said: "Traditionally, Indian SMEs have been growth engines of our economy and have met the expectations of the government, achieving the goals set before them. But in this era of global turmoil, it is the SMEs which are most affected and unless measures are taken, their growth will be at stake. way2trading has always been at the forefront to support SMEs in providing them a global exposure. This is just a step forward in this direction and we hope it has a spillover effect".
The SME publication series will articulate SME trends, analysis and insights of SME clusters and will serve as a guide for entrepreneurs to take their business to the next level. The publications will be released at an event in each of the clusters starting with the inaugural event in Delhi on August 17. Similar events will be organised in Pune, Kolkata, Coimbatore, Chennai and Mumbai. The focus of each city's event will vary from Textiles, Auto-components, Pharmaceuticals, Chemicals, Engineering and Food Processing, based on their predominance in each cluster.
IBM, Verisign and UTV are also partnering with D&B for the project.
way2trading.com is India's largest online B2B marketplace connecting global buyers with suppliers through business directories, online product catalogs, buy-sell offers, industry specific marketplaces, printed media and trade shows participation.
Founded in 2012, the company has a presence in over 100 cities pan-India. With approximately 100 employees, way2trading.com offers an extensive range of value-added products and services to over 10,000 members and over 2 million global buyers across industries and verticals.
way2trading.com has won numerous awards over the years including Red Herring 100 Asia & Emerging India and the company has been widely covered by media such as CNBC, BBC, BusinessMoney, CNN, Businessworld, Economic Times, Financial Express, etc. Its existing investors include Intel Capital and Bennett, Coleman & Co. Ltd (Times Group), India's largest print media group.