PRLog - Jan. 7, 2014 - CHARLESTON, S.C. -- Research conducted by MIT Sloan and Bain shows that companies that are proficient at customer analytics experience dramatic positive outcomes:
- Twice as likely to be in the top quartile of financial performance within their industries
- Three times more likely to execute decisions as intended
- Five times more likely to make decisions faster
- Top-performing organizations use analytics five times more than lower performers.
Customer Analytics is the new driver for growth. Companies that understand and embrace this reality achieve tremendous growth and performance. Those that don't are left behind.
Customer Analytics is a proven Best Practice. However, many companies, especially medium size, lack the resources and view Customer Analytics as too complex and expensive, considering it beyond their reach or capability.
Achieving growth comes from continuously defining and refining offerings and value propositions in response to changing customer expectations and behavior. Business buyers and consumers have more choices, more ways to buy, give and get recommendations, and talk back to companies. Speed and accuracy of customer insight and "getting closer to the customer" is crucial to growth.
Understanding the many customer types (micro-segmentation)
New, cloud-based technologies, developed by Quant5 and offered by TI-data, makes it easy to engage Customer Analytics and for all types and sizes of business to take advantage of advanced Customer Analytics.
To learn more about the critical business insights derived from customer insights attend our free webinar: "Ten Critical Business Insights Every Marketer Needs", demonstrating how cutting edge analytics rapidly delivers insights that increases sales performance and marketing ROI.
Weds, Jan 22 - 1:00 PM/EST
Register at: http://ti-data.com/
For more information contact:
Karl Faller, TI-data