Q: Welcome! How are you today?
A: Very excited to be having this interview! There has been such remarkable growth within One Eleven Management Group, and I just want to shout it from the rooftops.
Q: What makes your company so unique, then?
A: Well, it’s the culture of our workplace. We're as happy as our saddest client, and our management team has always strived to fulfill the objectives of clients in full, on time. For us, nothing compares with the thrill of surpassing expectations and adding the wow factor into our service. After all, when we do well, it means that clients begin to entrust more of their advertising budget with us. From there, the potential for growth is unlimited.
Q: So do you cover all forms of marketing at One Eleven Management Group?
A: No. We only provide representation direct to consumers in busy retail areas. That means you won't see us battling for airtime on TV, advertising space on the Internet, or a full-page promotion in the newspaper.
Q: Why do you think that other forms of product campaigns are so ineffective?
A: Over recent years, we've seen what consumers want when buying cosmetics. Primarily, they want to see and feel the product that's been publicized first. Next, they want the chance to talk with real-life people about its benefits. There is often a disconnect between shoppers when they're watching their favorite show and a supermodel begins to endorse a particular type of make-up or skin care cream. By hiring brand ambassadors who are just like everyday shoppers, this creates a close and authentic bond where recommendations carry more weight.
Q: Does that take a particular type of brand ambassador to create such intimacy?
A: Yes, it truly does. We're working across the East Coast, and the performance of our campaigns lies solely in their hands. We want to hire people who are always able to keep client objectives in mind, and representatives who love to meet new people. Any one of our team members may end up meeting dozens of people in the course of a day, and the ability to be communicative and pleased to meet them is essential. Research shows that a shopper is likelier to choose a new brand if the attitudes of representatives is positive and friendly. Equally, many choose something else if they do not get the customer care they rightfully expect.
Q: In short, how would you describe the campaigns your team delivers?
A: Well, endorsing a cosmetics product on behalf of a business is a big responsibility. It's almost like we're an extension of their enterprise. As such, we treat each campaign with great respect, and aim to represent each and every product just like it was our own. Also, it's important to us to add a human element to the direct marketing world. Our competitors sometimes forget that there are real people who make a purchasing decision based on the information they are given. We want to help every shopper make an informed buy, by boosting their self-esteem and encouraging them to ask questions about what a certain product would do for their skin.
Q: Any tips on the cosmetics products that are doing particularly well at the moment?
A: It's quite interesting you should mention that. One Eleven Management Group frequently keeps an eye on changes in the industry. One thing we have noticed is that shoppers are purchasing fewer products, but spending more. We were quite intrigued by this at first, until we realized that customers just want the chance to invest in a multi-functional cosmetics brand. As such, the products that offer four advantages in one tub are likelier to do well. Plus, it's been really heartening to see that our flagship client, Makeover Essentials, has thrived in the current market. This is because their creams and make-ups are made from natural, plant-based ingredients. As the public loves all things organic, this has made the world of difference.
Q: Lastly, are you hiring at One Eleven Management Group?
Yes, we accept applications on our website for people to join our mentorship program. This equips them with all of the skills they need to become talented brand ambassadors for cosmetics products. As we only promote from within, those who work the hardest and show loyalty are given the chance to assume greater responsibility by becoming a supervisor or manager.
About One Eleven Management Group
One Eleven Management Group is a Connecticut-
We also have a four-step mentorship program, which enables young people to become fully-qualified direct marketing professionals. It does not matter how much experience they have had in their past, as the lessons start from the very beginning. The main focus is on serving clients and customers with flair, but also on developing an entrepreneurial spirit that empowers them with the chance to run their own business one day.