1. Latest News
  2. Submit Press Release
  1. PR Home
  2. Latest News
  3. Feeds
  4. Alerts
  5. Submit Free Press Release
  6. Journalist Account
  7. PRNewswire Distribution

Diamondback Bicycles, Optum Pro Cycling team partner for 2014

Men and women riders on top-ranked UCI continental team will race this season on Diamondback Podium Equipe bikes.

FOR IMMEDIATE RELEASE

 
PRLog (Press Release) - Jan. 7, 2014 - KENT, Wash. (January 7, 2014) – Optum Pro Cycling presented by Kelly Benefit Strategies (http://engine.pitchengine.com/v1/util/link?i=eyJjYXRlZ29yeSI6IlBpdGNoTGluayIsImFjdGlvbiI6Ii92MS9waXRjaGVzL2ZmODE2NTdhLTNlZTctNGQ3NC04ZTdkLTZkZGI0ZTNlMDEwOCIsInZhbHVlIjoiaHR0cDovL2h0dHA6Ly93d3cub3B0dW1wcm9jeWNsaW5nLmNvbS8ifQ==&l=http://http://www.optumprocycling.com/), one of North America’s top-ranked UCI continental pro cycling teams, will partner in 2014 with Diamondback Bicycles (http://engine.pitchengine.com/v1/util/link?i=eyJjYXRlZ29yeSI6IlBpdGNoTGluayIsImFjdGlvbiI6Ii92MS9waXRjaGVzL2ZmODE2NTdhLTNlZTctNGQ3NC04ZTdkLTZkZGI0ZTNlMDEwOCIsInZhbHVlIjoiaHR0cDovL3d3dy5kaWFtb25kYmFjay5jb20vIn0=&l=http://www.diamondback.com/), one of North America’s most well-known and respected cycling brands. Unique in professional cycling, the Optum Team consists of one professional men’s and one professional women’s squad.

Both Optum teams in 2014 will race all the major pro cycling races in the U.S. and Canada on Diamondback’s Podium Equipe (http://engine.pitchengine.com/v1/util/link?i=eyJjYXRlZ29y...), the brand’s top-tier racing machine.

“Diamondback has made a significant commitment to our program and is working very closely with our staff and athletes to deliver the most competitive racing machines available,” said Men’s Performance Director Jonas Carney. “Diamondback’s willingness to support us, and to collaborate in the areas that will help our riders get the most out of their racing, will be a major asset in 2014. "

Women’s Performance Manager Kevin Field said the fact that Diamondback’s designers are integrating directly with the team speaks to its commitment to road cycling.

“Knowing that our riders’ feedback is going directly into new designs, prototypes and frame improvements makes us feel very confident in the bikes and vested in the relationship,” Field said. “It’s a true partnership."

Optum Pro Cycling is gearing up for the 2014 season, and recently announced its new men’s and women’s team rosters for the coming year. On the roster, there are six impressive national championship titleholders.

“Our partnership with Optum speaks as much to Diamondback’s investment in road cycling as it does to our belief in the health and happiness that cycling brings to people,” said Diamondback VP of Sales and Marketing Phil Howe. “Optum is passionate about bringing the values of ‘human-powered health’ to the masses and Diamondback wants to support that message through top-level racing and the inspiration that these riders can bring to all levels of riders, new and old.”

In 2013, the Optum men’s team finished the season as the number one–ranked team in the USA National Racing Calendar (NRC). It was the number two–ranked team (number one continental team) in the UCI America Tour, and rider Ryan Anderson was ranked number three in the UCI America Tour individual standings.

In its inaugural season as a women's UCI team, the women Optum racers captured the first ever USPRO Road National Championships with rider Jade Wilcoxson taking the title. The team finished second in the NRC and qualified for the World Team Time Trial Championships, where it finished eighth.

"This program has always strived to be the best in the business by employing top athletes and a well-rounded management, and always seeking the best equipment to make winning as seamless as possible,” said Optum all-around rider Lauren Hall. “Diamondback's support for both our men's and women's programs at such a high level shows their commitment to all racing demographics.”

Sprinter Alex Candelario said that, like many cyclists, he knows Diamondback well from its roots in mountain biking.

"So to now be sponsored by such an American icon is truly something to be proud of,” Candelario said. “The Podium Equipe is a bike I can ride all day and feel strong in the finishing sprints as well. The geometry is a perfect balance of speed and comfort that will bring me to the line in a position to win.”

In 2014, the men’s team will focus on exceeding its 40 wins and 100 podiums in 2013, as well as on capturing wins in the most notable events on the calendar, including the Tour of California, Tour of Utah, USA Pro Challenge and Tour of Alberta. It will also focus on retaining its national title in the USPRO Criterium and Time Trial as well as adding the Road title.

Goals for the women’s team in 2014, after 36 wins and 86 podiums in 2013, will be gaining on those numbers, winning NRC individual and team titles, and a podium result in the World Team Time Trial Championships in Spain in September.

About Optum Pro Cycling presented by Kelly Benefit Strategies

Optum Pro Cycling presented by Kelly Benefit Strategies continues the rich cycling tradition established by Kelly Benefit Strategies in 2007. The team enters its third season under the helm of title sponsor Optum and continues to win at the highest levels of the sport while staying true to the values of its partners. Since becoming the first-ever freshman team to win the USPRO Criterium Championship seven years ago, the team has consistently improved on its performances from year to year. In 2013, the men's and women's programs boasted numerous high profile wins. Tom Zirbel and Eric Young became U.S. national champions in the time trial and criterium disciplines for the men, and the Orange and Black ladies claimed fivenational road titles, including Joelle Numainville and Leah Kirchmann's sweep of the Canadian time trial, road race and criterium championships, Jade Wilcoxson's claim of the first-ever USPRO Road Race title for women, and Courteney Lowe gathering her first-ever New Zealand road racing title. In 2013, Optum Pro Cycling's men and women won 80 races and stood on 200 podiums. They competed at the World Championships for the second consecutive year and won UCI races on three continents. The men's team won the National Racing Calendar team title and finished second overall on the UCI America Tour. Under Optum as title sponsor, the team has won 175 races and been on the podium 412 times. Optum, a health services company, helps make healthcare better for everyone—employers, government organizations and consumers who access the health care system. Each day the company helps improve how health care is managed, how information shapes and drives improvements in the system, and how technology enables better care. As title sponsor of the team in 2014, Optum carries on a unique tradition in the sport established by Kelly Benefit Strategies, placing a focus not only on winning bike races, but supporting and promoting healthy lifestyles, personal accountability and ethical sporting standards around the world. Visit www.optumprocycling.com (http://engine.pitchengine.com/v1/util/link?i=eyJjYXRlZ29y...) for more information and to learn about #humanpoweredhealth.

About Diamondback

Born in Camarillo, Calif., in 1978 and today based in Kent, Wash., Diamondback designs and builds performance bicycles for every rider at every level. From its roots in the BMX world to new innovations in road, hybrid and full-suspension mountain technologies, Diamondback continues a legacy of building the finest bikes for today’s most aggressive riders. It takes generations to build a legacy of quality. We are performance driven, to perform at every level. Diamondback is for fun, for health—for life. For more about Diamondback Bicycles, visit www.diamondback.com (http://engine.pitchengine.com/v1/util/link?i=eyJjYXRlZ29y...).

Media Contact:
Dave Simpson
Verde PR
dave@verdepr.com
970-259-3555 ext 122

Media Contact
Dave Simpson
970.259.3555 ext 122
***@verdepr.com

--- End ---

Click to Share

Contact Email:
***@verdepr.com
Source:Diamondback Bicycles
Industry:Manufacturing, Retail
Tags:Diamondback Bicycles, Team Optum, verde pr
Shortcut:prlog.org/12264623
Disclaimer:   Issuers of the press releases are solely responsible for the content of their press releases. PRLog can't be held liable for the content posted by others.   Report Abuse

Latest Press Releases By “

More...

Trending News...



  1. SiteMap
  2. Privacy Policy
  3. Terms of Service
  4. Copyright Notice
  5. About
  6. Advertise
Like PRLog?
9K2K1K
Click to Share