A paywall is a system that prevents Internet users from accessing webpage content without a paid subscription. While paywalls are used to bring in extra revenue for companies by charging for online content, they have also been used to increase the number of print subscribers. Some newspapers offer access to online content, including delivery of a Sunday print edition at a lower price than online access alone. News sites use this tactic because it increases both their online revenue and their print circulation.
Paywalls help increase ad rates partly because publishers capture valuable "first-party"
The first paywall data report is being assembled and distributed by TR Cutler, Inc. Requests for the report made before January 31, 2014 will be sent free of charge upon publication. To receive the Paywall Data Report register at: http://trcutlerinc.com/
Thomas R. Cutler is the President & CEO of Fort Lauderdale, Florida-based, TR Cutler, Inc., (www.trcutlerinc.com). Cutler is the founder of the Manufacturing Media Consortium including more than 5000 journalists, editors, and economists writing about trends in manufacturing, industry, material handling, and process improvement. Cutler is the most published freelance industrial journalist worldwide; Follow Thomas R Cutler on Twitter @ThomasRCutler.
TR Cutler, Inc.
Thomas R. Cutler
CEO, Manufacturing Journalist