Justin McErlain Named Central Virginia Territory Sales Manager for Boral TruExterior® Trim

ROSWELL, Ga. - Jan. 6, 2014 - PRLog -- Justin McErlain has been named Territory Sales Manager for the Boral TruExterior^® Trim product line in Central Virginia. Based in Richmond VA, McErlain will lead all Boral TruExterior^® Trim sales statewide in an effort to increase product adoption and grow marketshare among dealers, builders, remodelers and architects.

“Justin has previous experience in launching new product in new markets and has an excellent track record of success,” said Tom Zimmerman, Director of Sales and Marketing for Boral TruExterior^® Trim.  “We are excited to have his skills and energy on the Boral TruExterior® product team.

In his role, Justin McErlain is responsible for growing sales through Boral’s dealer and distributor channels with the end result of inducing product adoption and sales among end users and architects. A stand out building product, Boral TruExterior^® Trim pioneered the new poly-ash category of exterior trim and is recognized for its sustainability, workability, durability, and high performance even in the face of extreme temperature and moisture cycles. McErlain will oversee all sales efforts across the state and work to increase awareness of the product’s benefits among architects, builders and remodelers.

Prior to joining the Boral TruExterior^® Trim sales team, Justin McErlain worked for Universal Forest Products serving in multiple roles from sales trainee to account representative to most recently, national accounts manager.

“Through his time with Universal Forest Products, Justin has gained a strong knowledge of the industry, launching products, supporting the dealer, and relating to the end-user,” said Tom Zimmerman.

About Boral TruExterior^® Trim: Named one of the “101 Best New Products” by Professional Builder and Professional Remodeler magazines, Boral TruExterior^® Trim is manufactured byBoral Composites Inc., which is headquartered in Roswell, GA and is a wholly owned subsidiary of Boral USA.  Boral Composites Inc. is a manufacturer of sustainable exterior building products, which reside in the poly-ash category.

About Boral USA: Headquartered in Roswell, Georgia, Boral USA, through its subsidiaries, is a leading manufacturer in the building material industry.  Boral USA’s subsidiaries include Boral Bricks: #1 manufacturer of brick in the United States, Boral Roofing: the nation’s leading manufacturer of clay and concrete roof tiles, Cultured Stone®: #1 Brand of manufactured stone veneer, and Boral Material Technologies LLC: a leading marketer of coal combustion byproducts.