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Follow on Google News | A first look at Spreadshirt 2013 numbers: creativity & mobile drive sales pre-ChristmasBy: PR Savvy - Shipped around 3 million products - 47% of products in Europe are personalised - 14% in North America are personalised - Over 72,000 sellers have used Spreadshirt in 2013 - Average of 2 million people a month have visited the touch-optimised t-shirt designer - Around 10 percent of orders done directly on the Spreadshirt platform are completed on a mobile device. - 25-30% of orders include a mobile device as part of the order process. Spreadshirt (http://www.spreadshirt.co.uk/) Spreadshirt has already taken a quick look at the past year, to find out what the 2013, pre-Christmas t-shirt year meant in terms of numbers: "2013 was a year of innovation for Spreadshirt," Around one third of Spreadshirt's customers use the t-shirt designer to create individual products. They either personalise the product with their own text and images, or change thecolour and size of designs. European customers are much more creative than North Americans: while in Europe,personalised products make up for around 47 percent of the products, in North America it’s just 14 percent of the products which are personalised. The results seem to underline the cultural differences. While the Americans like to be part of a current fad or the latest trend when purchasing a t-shirt, and therefore choose something ready-designed, Europeans think more long-term. Europeans tend to buy products that are closer to their interests and say something about them. Thepersonalisation offer appeals therefore more to them. Often, however, they use designs offered at the Spreadshirt platforms from third parties such as designers and then add to them. In 2013 over 72,000 sellers created products or designs using Spreadshirt, which they then sold through their online shops, over the Spreadshirt marketplaces or on other worldwide channels the platform supports, such as Amazon. Mobile is gaining in importance for Spreadshirt In July 2013 Spreadshirt launched the touch-optimised t-shirt designer. With it, customers can design and order products via their mobile devices. Since its launch, an average of 2 million people per month have visited the touch-optimised t-shirt designer. Around 10 percent of orders done directly on the Spreadshirt platform are being completed on a mobile device. The number of orders where the final purchase is done on a PC, but a mobile device is part of the order process, is around 25 to 30 percent. The company keeps growing By the end of 2013 Spreadshirthad 550 employees. Nearly two-thirds are based in Europe and one third in the U.S. With around 200 employees, Spreadshirt's headquarters in Leipzig, Germany is the largest site, followed by the facility in Greensburg, PA (USA) and Legnica (Poland). About Spreadshirt Spreadshirt (http://www.spreadshirt.co.uk/ Founded in Leipzig Germany, Spreadshirt is a global company with Headquarters in Germany and the United States and factories in North America, Germany and Poland to allow rapid delivery to customers. For additional information, visit Spreadshirt on Twitter (http://twitter.com/ For more information about Spreadshirt, please contact PR Savvy Mayra Cunningham / mayra.cunningham@ Kate Warwick / kate.warwick@ End
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