A spokesperson for The Nova Group said, “We currently represent a range of cosmetics brands, many of which use organic, natural ingredients to deliver the products consumers want. This is being welcomed by the shoppers we speak to, and the companies we partner with, who are keen to make sure they are meeting the needs and demands of their customers. We have forecast this trend for quite a time now, and we are benefiting from the fruits of our forward thinking as we lead this market in a very strong position. This news heralds an exciting time for our clients, and for our business as we move into 2014.”
The Nova Group has been researching underlying demand in the market and found that organic skincare products are worth over $21.2 billion globally. This is a field dominated by anti-aging products, which can fight the signs of old age and reduce the severity of wrinkles. Consumers have also been rallying behind male grooming products, which is the fastest growing segment in the cosmetics sector, and one that is seeing rapid growth year on year as men become increasingly more interested in looking their best.
The management team at The Nova Group said that the quality and innovation of their clients was a crucial factor in helping capture these emerging markets. “We are always on the lookout for new clients to partner up with, just as we are constantly looking for new recruits to come and join our ever-expanding team. Our team on the ground has noticed that those brands with an emphasis on organic, natural products perform better than the average, and these are the companies we increasingly want to hook up with as we move forward into 2014. Our team have been intensively trained on the latest product innovations and developments, and our expertise helps give us our clients the edge in the retail setting. Our friendly, welcoming team provides products in the way consumers like to buy them – in-store, and in-person.”
How Trends Will Affect The Nova Group In 2014
The cosmetics industry has seen a number of trends develop over the last year. As a progressive company, The Nova Group keeps on top of these trends, and adjusts the campaigns they deliver for their clients accordingly. One of the biggest shifts in consumer behavior has been the move toward a more customized, personal approach to cosmetics, where shoppers can sample different products for themselves before making a decision. This kind of interactive experience puts the consumer at the heart of the decision-making process, giving them the information and guidance they need to make better choices. This leads to improved brand loyalty for the company’s clients, as well as driving strong short-term results.
A spokesperson for The Nova Group claimed the trend was a positive development for the company and their clients, which already offers a service that plays in to these trends. “The way we operate is one of our key strengths, helping us to achieve impressive results on behalf of the many clients we serve. We offer the hands-on approach that consumers enjoy, through direct, in-person campaigns that allows the consumer to take charge of their decisions. By guiding buyers through different products, and the advantages of various brands, we deliver consumer satisfaction while ensuring the best possible results for the firms we represent.”
The drive toward a more personalized service is most prevalent within the millennials demographic, a segment of the market that is naturally inquisitive about new products and the benefits they can bring. These buyers are always experimenting with the makeup and personal care products they use, and are more receptive than average to recommendations and advice. This is a sector The Nova Group has committed to serving going forward, and the company is choosing to partner with brands that already fit these requirements.
Male-centered promotions will be a major focus for the company in 2014, and their campaigns will reflect this growing demand for male grooming products. These items focus more on the practical benefits they can deliver to male consumers, like efficiency of use, functionality and convenience. By representing these core strengths across the brands they company works with, they expect to continue to deliver strong results throughout the coming year. A spokesperson for the company’s management team said, “Our male ambassadors are one of our greatest assets when it comes to reaching out into this market. We are training our team to deliver fun pitches that speak to the needs and desires of male consumers, so we can best serve their interests while promoting the image of our clients’ brands.”
About The Nova Group
The Nova Group is a leading direct marketing company, delivering in-person promotional campaigns for clients across the cosmetics and personal care sector. The company has a reputation for the excellence of their offerings, driving consistent results for the brands it represents through approaching individual consumers. The hands-on methodology deviates from the norm, but enables The Nova Group to speak more directly with shoppers, in a location where they feel comfortable, to deliver brand loyalty and real, long-term value.
The firm represents clients who offer innovative, natural cosmetics and skin care products. By working with market metrics to establish the optimal campaign, The Nova Group are seen as being an invaluable partner for companies operating in the cosmetics sector.