The company delivers in-person promotional campaigns, designed around the specific needs and target markets of their clients. The team works with their partner brands to develop campaigns for reaching out to consumers, which have a reputation for being highly effective. But before they get around to embracing the challenges of the New Year, the team jetted off to fabulous Jamaica for the annual company R&R event.
Advantage Concepts is committed to delivering a high standard of brand representation and it does this by incentivizing the performance of both individuals and their team as a collective. The Jamaica trip was just one example of the types of incentives that the company offers in recognition of the hard work and passion invested by their team.
A spokesperson from Advantage Concepts’ management team added, “One of the most important things for us in generating consistently high quality results is that our team members understand exactly what is required of them and that they recognize how thankful we are for their hard work. We reflect on successes in our business and take time away from the 9-5 work schedule to celebrate remarkable achievements. This last year, our performance has been nothing short of remarkable and as a result deserving members of our team enjoyed a fantastic stay in Jamaica along with thousands of other industry professionals at the company’s annual R&R event.”
The event was held at the Sandals resort in Jamaica where the team was able to relax and enjoy the finest of food and drink. An eventful schedule of team building activities and proceedings was organized with everything from steel drumming to a fireworks display, a lazy river and even parasailing. The event came to a close with presentations from some of the most instantly recognizable names in the direct marketing industry delivering keynote speeches focusing on developing in-person and entrepreneurial skills.
The trip to Jamaica was just one of many events organized by Advantages Concepts through the calendar year, which are designed to motivate and enthuse team members ahead of the market challenges to come. A team member from the company said these events made the work environment much more enjoyable. “I think it’s unusual to love your job as much as I do. My talents have been developed over such a short space of time, and I feel I have genuinely benefited as a person from my time here. We are rewarded for the hard work we do, while being given the chance to develop and advance in our careers. We do it all with smiles on our faces, and 2014 looks set to be even better.”
Advantage Concepts Relies On Trend Data To Maintain Competitive Edge
In order for Advantage Concepts to remain ahead of the competition, it keeps a close watch on trends in the home improvement industry, in order to better develop and tweak their solutions for clients. The team of brand ambassadors is equipped with the latest trend information, in order to help them generate effective campaigns that focus on driving results for our partner brands. As a result, the company was delighted to learn of the substantial growth built in to the industry, which has seen a rise of 14% in its value over the last twelve months. This trend has been carrying on since back in 2009, and the results are positive for Advantage Concepts and their clients operating within this industry.
As the housing market continues to pick up the pace, the home renovations sector will enjoy parallel growth, with many of the same consumers crossing effortlessly from one market to the other. The trends for 2013 have shown a tendency toward larger renovation projects, with homeowners now more concerned about adding to their existing properties. At the same time, a rise in the number of home buyers mean that the company is benefiting from the usual seasonal rush to get home improvement projects finished.
A spokesperson for Advanced Concepts suggested, “This type of news is what we want to hear, and it is exactly what our clients want to see us paying attention to. If we can jump on top of these developments, we can provide better outcomes for our clients, by playing right into these consumer trends. We are already seeing more consumers approaching us for the first time to discuss their projects, and this is helping us keep on top of the results we are generating for our clients this holiday season.”
As the holiday season reaches its advanced stages, the home improvement industry can expect another boost, as homeowners push to get any outstanding works completed in time for the most important days. A spokesperson from Advantage Concepts concluded, “The last rush of the year always comes over the holiday season, with people extremely keen to finish off their projects before they return to work in the New Year. This year has reflected this trend, with consumers more interested in our engagements than in previous years.
About Advantage Concepts
Advantage Concepts is a lead generation and customer acquisition company, dedicated to driving new customers and filling order books across the home improvement industry. The company uses in-person promotions, running campaigns developed in conjunction with clients to portray their products and services in the most beneficial way to consumers. The Advantage Concepts model relies on an open, honest and personal engagement with the customer, enabling the company to develop long-term brand loyalty while driving more immediate results for their clients. This direct, personal approach works well in the home improvement sector, where consumers are searching for guidance and advice on often large-scale remodeling projects.
The company works with a wide range of home improvement brands, from roofing, siding, finishing, windows, and a whole host of other areas of the market. Advantage Concepts has become known for the highly competent, efficient team it brings to the market, which helps the company liaise effectively with both consumers and partners to achieve the best outcomes.