Spirit West Studios Now Providing Telephone On Hold Services For Area Businesses

SALT LAKE CITY - Jan. 2, 2014 - PRLog -- January 2nd, 2013– Salt Lake City, UT – Spirit West Studios announces its newest service for businesses, Telephone on Hold Music and Messages. An on hold message is a professional recording heard by callers who have called into an area business or organization and are placed on hold. They hear a professional recording describing the organization’s products, services and other information helpful to the caller; music is heard as well. “It creates a high-end professional experience for the caller, making them more likely to remain holding and not hang up,” says Spirit West owner Lisa Neeshan. “Plus, they have a better understanding of the other products and services a particular business can offer them. It’s grassroots marketing at its best.”

Many businesses are playing the radio or a cd to their customers while on hold. As a music industry professional I understand this practice is illegal.  Most people using radio on hold probably are not aware that they’re in violation of any laws, in that they assume the radio station has already covered all licensing costs on their end. It’s true that radio broadcast stations are licensed to perform the music they carry on their airwaves, but your phone system is technically creating a RE-broadcast. Radio phone on hold music is considered an unlicensed, separate performance under the copyright law. The spirit of the law is that responsibility falls to the end-user, so your re-use of a radio station can be subject to fees, says Spirit West owner Lisa Neeshan


The on hold services we offer work with any phone system, from traditional PBX to analog to the newer VOIP systems. “We work with you to understand the type of system you have and what equipment you may need and what you’d like callers to hear while they’re holding, and then our creative team gets to work creating a script and final production customized for your business,” Lisa explains. “It’s a turnkey system—we do all the work and we make it easy to set up the service on your phones. It’s possible to have our service on your phones within a week.”

Fully licensed, royalty fee packages range from a one-time stock recording for $99.00, custom scripted packages starting as low as  $395 that you own forever, to an unlimited plan that allows clients to update whenever they need to over a one-year period for $1250. “For about $100/month, you have our team on retainer for one year and an internet-load smart player to use for all your messages, complete with automatic scheduling so that you can really promote all your time-sensitive promotions to a very captive audience,” Neeshan says. “On hold sells products and services for you—it pays for itself.”  For more information, contact Spirit West Studios at 801-474-9100 or info@spiritweststudios.com