“I started with a blank slate,” explains Fines. “As a new business, I had a lot to think about and needed to know I had an experienced technology provider behind me. SPEDI came with a personal recommendation and gave me real comfort by offering me support 12 hours a day, 364 days a year.”
When it came to proposing the ideal hardware platform for the new business, SPEDI turned to its long-term partner J2 Retail Systems (now trading as AURES Technologies UK Limited) and proposed J2’s latest EPoS terminal, the J2 625. “This new model offers the latest technology, high performance and reliability, all at good value for money,” explains SPEDI managing director, David Mendus. “It requires little or no maintenance, which is important to a young business watching its costs.” The spill-proof and dust-proof J2 625 comes with an easy-clean screen, ideal in this hygiene-conscious environment.
System performance and reliability on the new EPoS solution has been good. The team of four staff have found the touchscreen-
Customer loyalty is also managed as part of the SPEDI solution. “We have a lot of repeat business,” says Luke Fines. “We have already registered 330 loyalty accounts for customers who buy a lot or buy regularly.”
For an owner-managed start-up business, management information is critical and Fines relies upon the reports his EPoS solution generates. “I use all the Financials reports and have just completed my first VAT return. That was brilliant; the system automated everything.”
“Thanks to my EPoS system, I know my best and worst sellers, when I am running over and under stock and where I achieve high and low margins. All this really enables me to understand my business, which is critical for a start-up. I’ve done the right thing by investing in technology from the outset.”
“Our business has exceeded all expectations in its first 6 months,” concludes Luke Fines. “In the beginning we were selling tortoises like there was no tomorrow. We then sold a lot of chameleons but, overall, our most popular line has been royal pythons (with prices ranging from £60 to £3,000!). He observes that the success of the reptile industry is something of a secret. “Reptiles are the biggest pet industry in the UK. By 2015, more reptiles will be kept as pets than dogs and cats!”
About The AURES Group and AURES Technologies UK Limited
In 2013, J2 Retail Systems, specialist and renowned manufacturer of PC-based touchscreens, LCD monitors and point-of-sale hardware, became part of the AURES Group. In the UK, the two businesses now trade as AURES Technologies UK Limited.
Founded in 1989 and listed on Euronext since 1999, the AURES Group manufactures EPOS systems and related peripherals.
Its PC-based hardware and open-system equipment provides management and till functions to all points-of-sale and points-of-service, including specialist food and non-food stores, retail outlets, superstores and catering and hospitality.
The consolidated AURES Group has global presence, with its head office in France, subsidiaries in Great Britain, Germany, Australia and the USA, and distributors and resellers in 50+ countries. It deploys over 50,000 EPOS systems deployed annually.
www.aures.com & www.j2retailsystems.com
SPEDI software has been helping retailers improve their business and increase profits for nearly 30 years. Originally developed for convenience stores, its EPoS is now in use in about 2,000 retail stores throughout Great Britain. SPEDI software is used by small, independent stores up major retailers and is offered through a dealer network.
Although SPEDI remains expert in convenience stores and news, software runs in many store types including chemists, discount stores, hospitals, holiday parks, local wholesalers, butchers, hardware, fishing supplies and equestrian supplies. The company is experienced in linking stores electronically to their major suppliers; it links to all the major grocery and news wholesalers as well as to PayPoint and to C + D for chemists.