Silver Sky Advertising Ready for Holiday Season Trends

FLORAL PARK, N.Y. - Dec. 30, 2013 - PRLog -- Silver Sky Advertising, the lead generation and customer acquisition company operating in the home improvement sector, have noted positive trends over the early part of the 2013 holiday season. In order to remain ahead of the field, the company keeps a constant eye on developing industry trends, to allow for more accurate campaign strategies for the clients they represent. Their in-person team of brand ambassadors has a reputation for being at the cutting edge of the industry, incorporating trends and patterns in consumer behavior to deliver the most effective promotional campaigns.

Silver Sky Advertising was buoyed by the news that the home remodeling sector has gained so much ground as a market in 2013. Spending is up by 14%, and marks the culmination of a trend that has been ongoing for several years. With property prices soaring, consumers and real estate investors are turning to home improvement, as an alternative to moving to a new property, or to prepare an investment property for tenants or buyers.

As the housing market continues to gain momentum, the home improvement sector is expected to grow in parallel, expanding to take account of the increased demand for remodeling and renovation projects. Consumers are opting for bigger projects than in previous years, and have demonstrated they are more willing to spend to get the results they want in the run up to the holiday season. A spokesperson for Silver Sky Advertising said these were positive developments for the company and their clients. “We love to bounce off industry trend data, and nothing could be more promising for us and our clients than the trends we are seeing at the moment. With consumers ready to spend, and eager to push through projects to completion before the holiday season is over, we’ve noticed more shoppers approaching us to ask how we can help. At the same time, the DIY revolution has sparked a growing interest in home improvement products, without jeopardizing the need for professional services across a range of home improvement areas.”

As the holiday season gets into full swing, Silver Sky Advertising is expecting the industry to pick up even further as it continues to move and progress. According to industry studies, the holiday period is often a good time to be investing in real estate, with less completion activity ongoing leading to cheaper listings, and greater availability of suitable properties on the market. This is all good news for those in the home improvement sector, with new homebuyers one of the most active demographics in this market.

Those who are initiating home improvement projects now are pushing for a quick completion, in time for enjoying their homes over the holiday season. A spokesperson for Silver Sky Advertising said, “Our team is constantly engaged in consumer interactions at the moment, and we’ve never seen the retail environment so busy. With new homeowners still buying, this looks set to secure strong performance for the sector – both during the holiday season and beyond into 2014. Our friendly team of approachable, helpful brand ambassadors are able to provide consumers with the information and guidance they need to find the best provider for their remodeling and renovation needs.”

Housing Market Growth A Further Positive For Silver Sky Advertising

Silver Sky Advertising tracks the housing market, and developments in real estate throughout the year. The health of the housing market is intrinsically linked to home improvement orders, and as a specialist provider to this sector, the company allocates resources to tracking and monitoring different trends and developments in this market. The last twelve months has seen as steady return to health in the housing market, and this trajectory looks promising throughout 2014. According to a recent survey by homebuilders, 54 of the country’s 350 metro areas have already reached new price highs, and that trend will only continue into 2014.

These findings show an industry growing at 86% of its expected, normal growth rate, highlighting the extent to which the market has recovered and is flourishing. This data means the home improvement sector can also expect to continue to improve, which is a positive development for the company and the clients they represent. A spokesperson for Silver Sky Advertising said, “The housing market is now performing strongly, and that is fantastic news for those involved in the home renovations sector. When people buy houses, they want to improve their homes, and often have the most budget available to get the jobs they want done completed professionally. At the same time, many homeowners are still choosing to stay put, and to improve their existing homes rather than moving on. Both of these developments are good news for our business, and for the clients we work so closely with to develop these in-person promotional campaigns.”

The holiday season has traditionally been thought of as a good time to buy property, with less fierce competition and more generous interest rates on offer. This leads to a burst in demand for home improvement in the run up to the holiday season and beyond, as these consumers look to update their homes accordingly.

Silver Sky Advertising’s management team added, “A lot of the customers we are speaking to have just moved home, or are approaching us because they are keen to get their existing renovation or remodeling work completed quickly and professionally. Many are choosing to go for much more ambitious projects, and bathroom and kitchen remodeling in particular has undergone a significant boost. Our team is already helping consumers across the wider region, and we expect to speak to more shoppers in the weeks to come over the holiday season and beyond.”

About Silver Sky Advertising

Silver Sky Advertising is a lead generation and customer acquisitions company, specializing in the home improvement industry. Working with a range of clients, the company promotes products and services from brands that make life easier for consumers. Through their team of highly skilled brand ambassadors, they reach out to consumers in an accessible, friendly way, to provide the everyday advice customers want when making such important decisions about their home.

Silver Sky Advertising works with the most notable brands in the home improvement sector, in addition to partnering with one of the biggest home improvement retailers in the country. The team works strategically with clients to deliver targeted, responsive campaigns focused around ensuring consistently impressive bottom-line results.