“Our philosophy is based on representing brands, and we understand that it is important to show clients how effective we can be, through the representation of our own image and identity. The way we come across must reflect how we do business, and in particular our website needed to be a more effective portal to the services and results we deliver for our clients. The new website is a marked improvement, making it easier for those interested in working with us to find the information they need to pick up the phone and make that call. With the help of our web designers, we’ve come up with something that works for our company and our clients,” said a spokesperson for the company’s management.
The rebranding comes on the heels of some solid results over 2013, which has seen Nile Management Group working with a range of new brands in the cosmetics industry. Clients are working with the company time after time, acknowledging the results they are driving within various retail settings. Much of the credit can be attributed to the team members themselves, who represent their brands effectively through direct, personal consumer engagements, helping to raise awareness and consumer loyalty for the products the company represents.
The new visual identity allows Nile Management Group to demonstrate their online and branding capabilities, while allowing the company to reach out in other ways – including through their careers page, where prospective applicants can get in touch. The careers page on the website discusses what it is like to work for the company, while informing budding entrepreneurs of the opportunities they make available through the Nile Management Group advancement program. The applications page allows anyone to express their interest in a job with the company.
The company’s management team added, “We know how central the Internet is to everyday life, but we still understand that it is the personal approach that works best. We’ve shown that, campaign after campaign, but this doesn’t have to mean we ignore the online side, and that’s why our website is designed to complement our high business standards. In fact, we’ve gone a step further, making sure our website is optimized for a range of devices, including your smartphone, making it easier for everyone to get to know Nile Management Group.”
Nile Management Group Follows Up On Industry Trends
Cosmetics is a fast-moving industry, subject to regular shifts and changes in consumer behaviors as fashions come and go. Servicing this sector, it is essential for Nile Management Group to remain ahead of the curve, and the company pays close attention to developments in underlying demand. The company has pointed to an emerging trend in favor of sustainable products that are cruelty-free and not tested on animals. Recent reports and surveys are backing this trend, suggesting the market is growing at around 7% per annum, as consumers are becoming more knowledgeable and focused on the products they are trying to buy.
A representative for Nile Management Group said: “We already work with brands that are responding to these trends, including one of the leading forces in the national market for beauty and care products. Our consumers are already responding well to these changes, reflecting the increase in knowledge and awareness that has spread right throughout key demographics. This can be seen particularly with millennials, who focus on mixing up different product types and experimenting with new brands to find the right mix. Shoppers are more aware than ever before of what they are buying, and what they want to complete their beauty regime. This pattern is being reflected right across the country, and we are already seeing the upshot of that for our clients and their brands.”
Skin care products have been among the most hotly demanded products in the entire cosmetics sector, accounting for an estimated $21.2 billion worth of the total annual market worldwide. The US is the biggest consumer, with anti-aging products leading the pack. However, the fastest growing area of the market is male grooming, as men become more switched on to the benefits of effective cosmetics products. Both men and women are more conscious than ever of the need to find products that benefit their skin, and this is working to the strengths of Nile Management Group, that already represents brands with these characteristics.
A spokesperson for the company’s management team said: “We are constantly on the look out for a wider range of clients we can represent, so we can provide the right types of products that consumers want. When the demand is there, and growing, it makes sense for us and our partners to serve that demand. Our brand representatives have seen for themselves just how passionate consumers are about finding better products, and sourcing cosmetics that are kind to both their bodies and animals. This is why we’ve been pushing our team through training sessions and product knowledge events, to ensure we are constantly up to speed on the latest and greatest products to hit the cosmetics markets. It is this approach that gives us the edge, and makes us genuinely useful for those speaking to us about cosmetics.”
About Nile Management Group
Nile Management Group is an in-person direct marketing company, specializing in working with consumers in the cosmetics sector. The company provides in-person contact for consumers, allowing them to try out different products and to test different ingredients for themselves. This helps brands reach consumers they may not otherwise have spoken to, with positive interactions becoming genuinely useful for consumers. Through advising over different cosmetics brands, the Nile Management Group team develop a long-standing brand loyalty, that works wonders for the companies it serves.
The company works with products that match their ethos, providing a higher quality cosmetics experience to the consumer. As trends continue to support these product innovations, Nile Management Group expects a highly successful 2014 for their partners and their own expansion plans.