It seems like every so many years something exceedingly significant occurs with video and how it is used. The first big change I remember was when I first started my video production company (http://aardvarkvideolasvegas.com)
I remember that in the 1990′s video was distributed on VHS tapes and no one saw how that was soon going to change. At that time DVD’s were just coming out and a Pioneer DVD burner cost nearly $1000. Christos Devaris, who is now the Design Director at National Geographic, was an editor working for my company in NY and we both believed that soon VHS tape would be obsolete. We put together (mostly he did) a presentation which was given at a WEVA expo in New Orleans that showed how to author and burn CD’s with video content. We told the audience that we thought within two years, discs would take the place of tape. Some believed us but most couldn’t believe that change would happen so quickly. It did. Today you can buy a DVD burner for less than $20 and progress hasn’t stopped. For the most part, DVD’s have been replaced by online content.
Only a few years ago, less than five, HD was a smaller percentage of video produced and handling the media was cumbersome with computers lacking the necessary horsepower, hard drive sizes restricting and editing software struggling with the many codecs. Today, everything is HD and we are heading into a new era of Ultra HD which I believe is the next big thing.
Many companies have been trying to push 3D but to me it remains a gimmick without a real appeal. Until 3D can be native to all mainstream playback devices with no glasses or other devices needed, I don’t see this ever taking hold. Plus I don’t really see how it is of any great value to the viewer.
Ultra HD, on the other hand with 4K and 8K devices, I believe is the next leap. The quality improvement over HD is impressive. What I believe will propel it into the mainstream is the advent of H.265 compression. Currently it is very cumbersome to record 4K media with the large amount of storage needed. This carries over to editing. H.265 promises to have over twice as effective compression with increased quality over H264. Some reports have said that when it is introduced, it will have compression 100 times as effective as H264. As this codec takes hold, the development of cameras to acquire and the software to edit will make Ultra HD the standard for all home TV viewing and online videos. My forecast is this won’t be long. By NAB in 2014 we may see the beginning and by 2015, 4K and 8K will proliferate.
What does this mean to a video producer like us and how should we handle it?
If I use HD as an example we didn’t jump on as an early adapter because we didn’t feel the early devices really worked that well. Besides that, our clients weren’t asking for it. So we waited until the second and third generation of HD cameras were available, computer horsepower to handle the files improved and the editing software was up to the task. When we finally went HD after our clients started asking for it, everything worked.
For 4K and 8K video I believe we’ll need to see it available as a large scale broadcast media as well as online file format before it becomes standard. So as for past video trends and forecasts for 2014, I believe H.265 is the key. Let’s see what happens in a few months at NAB 2014.
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