ABHOW Wins National Mature Media Awards

PLEASANTON, Calif. - Dec. 30, 2013 - PRLog -- ABHOW’s unique approach to story-driven communications took home five honors this month from the 2013 National Mature Media Awards.

The competition is the nation’s largest awards program honoring the best in marketing, communications, educational materials and programs for adults age 50 and older. ABHOW received three silver and two merit awards for work managed by its communications partner, Signal Hill.

Using its dynamic website (www.abhow.com) and newsletters, ABHOW celebrates the lives of its residents through feature stories and engaging photography. ABHOW received silver awards for both its website and electronic newsletter, ABHOW E-News.

ABHOW also earned a silver award for the photo, “Artistic Experience,” which shows a talented artist at work and accompanied an article about a volunteer-run art class at Bellflower Friendship Manor in Bellflower, Calif.

“ABHOW is proud to showcase our passionate residents through powerful stories and photography,” says Kay Kallander, senior vice president for strategic planning.

ABHOW picked up merit awards for the articles, “Mother, Daughter Share Joy of Community Life,” a story from Tahoe Senior Plaza in Tahoe, Calif., about residents Bonnie and Bonnie Clarke, and “Veteran Faced Struggles at Home and Abroad,” an article about Frank Gulley, a resident at Broadmoor Plaza in San Leandro, Calif. Both of these award-winning stories explore the passion of ABHOW residents and the impact they have in their communities.

About ABHOW

Founded in 1949, ABHOW is widely known for its pioneering leadership in senior housing and health care. The company serves more than 5,000 residents in 43 retirement communities in California, Arizona, Nevada and Washington. Learn more at abhow.com.