First Quarter Marketing: How Online Mapping Helps Entrepreneurs

NAPERVILLE, Ill. - Dec. 30, 2013 - PRLog -- 2014 is claimed to be the “Year of Entrepreneurs.” With that being said, thousands of entrepreneurs assume that there will be many great ideas that they can use to expand their business for next year. But new year promises comes with new challenges as well. According to the most recent survey done by Yodle, some 42% of small business owners are concerned about finding new customers, while 33% said that their concern is about keeping current customers. Meanwhile, 21% worry about the competition. What can help them cope up with different challenges is the use of technology tools.

Topo.ly, an online mapping application, is a technology tool that helps business, large and small, to face 2014 well prepared. Business owners can create a map that can be used as a powerful data visualization to help them come up with the best marketing strategy for their business. Most companies use the easy mapping tools of Topo.ly during the first quarter brain storming so they can have more time to think about the bigger picture and work out how to grow their business. Denyce Kehoe, with a successful career in Salesforce.com said about Topo.ly, “I’ve spent over 20 years in sales for visionary companies such as Forbes Magazine, Fortune Magazine and Salesforce.com and Topo.ly has quickly become one of my top applications that helps me drive sales.”

Topo.ly helps entrepreneurs to face 3 of their most pressing concerns:

Putting Money Where the Mouth is

As the above survey showed, customer attraction and retention are the top 2 concerns of entrepreneurs. Yet, the reality shows that only a handful of them would really like to invest more on marketing. Topo.ly empowers its users to add 100 Excel data sets of address locations. This ability helps them decipher how to strategically investments on their marketing offerings. As they create a map with different data sets, they can see where their business is heading. As they identify marketing opportunities on the maps, they can better position their business in places where their customers are increasingly going to make repeated purchases.

Building a Consumer-Friendly Website

The entrepreneurial world cannot stress enough how important having a credible and user-friendly company website. It is the central component of any company’s digital strategy. It is where and how current and potential customers can connect with the business. However, the sad truth is that almost 52% of entrepreneurs admitted that they do not own a website. Building a consumer-friendly website is therefore one of the priorities for the first quarter marketing strategy. To be successful, Topo.ly makes it easy for its users to embed maps on their website. When maps are viewed by the customers, they may feel that they are being guided towards the shops, with different routes to take.

Stopping Competition Before it Stops the Business

How can an entrepreneur stops the competition? By being at a vantage point where he sees how his competitors move. When he create a map of percentage, he would identify areas where his competitors occupy. Heatmapping is widely used as an intelligent data analytic tool that allows the users to clearly see how their competitors attract customers, how they can push their own business to do more than what their competitors deliver and others.

As entrepreneurs head into 2014, developing a habit of using Topo.ly online mapping tools to create a map will enable them to see how their marketing strategy is used in the best position.