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Follow on Google News | Justine Sacco Aftermath: Lessons from an Online Lynch MobBy: David PR Group Many on Twitter were rightly offended, and started to attack her online while she was still mid-flight. Her employer disavowed her before her plane touched down. It’s quite possible that Sacco, who was indeed fired from her job as a senior director of corporate communications at InterActiveCorp, was sacked in mid-air – and hundreds of thousands of people knew about it before she did. Talk about a collision of old world technology and new world communications. South Florida public relations expert John P. David believes there are some lessons to be learned from the whole saga. His blog post on the topic (miamiprblog.com) • Digital is fast and forever. Information can quickly spread across the globe and once it’s out there, it is out there forever. • Social media users have to remain vigilant about what they post because there’s always a chance it could go wickedly wrong. • Sometimes it’s best to leave the humor to the professionals. Especially when it comes to a topic as sensitive as AIDS. “Had she written the same tweet but not been on a transcontinental flight sans Wi-Fi, I imagine the tale would be different,” said David in his blog. David, president of David PR Group, has counseled executives on public relations and crisis communications for more than 20 years. “She could have quickly deleted the offending tweet before it went viral and perhaps salvaged her job. To her credit, Sacco later apologized. Regardless, there are lessons here.” For more information about David PR Group, call 305-255-0035 or visit www.davidpr.com. -end- End
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