“Traditional paper business cards are useless,” says Curtis Mock, the fitness marketing expert behind a number of successful businesses that provide services to fitness industry entrepreneurs. “They are so much more likely to find their way into the garbage can than to help find trainers any new business. Paper personal trainer business cards do a great job at something we needed 30 years ago, providing contact information. Sure that’s necessary, but there is no real value in them, no reason for me to hold onto it for any longer than 30 seconds. I can locate contact information on this new-fangled technology called the Internet; why should I clutter up my wallet with another piece of paper?”
Instead of just living with the fact that traditional personal trainer business cards don’t do what trainers want them to do, Mock started a company that provides an alternative to help solve the problem. FitnessGiftCards.com allows trainers and other fitness industry entrepreneurs to use a card that actually works for them to bring in business. The company provides plastic cards that look and feel like a traditional gift card, right down to the stripe on the back and the imprinted credit-card style numbers, but without the accounting headaches of loading and tracking value on the cards.
“It is really to be used as a marketing tool to drive trial of personal trainers’ offerings, long enough to get prospective clients to know, like and trust you,” says Mock. “Our clients put whatever value they are comfortable offering on the card, usually equivalent to the price of a couple personal training sessions. That’s pretty valuable to whoever receives the card, but it costs the trainer very little beyond the price of the personal trainer business cards. Why not put a couple half-hour sessions into a new prospect, and work on closing the sale after they’ve had two sessions to understand how successful they could be under your guidance? The deal practically closes itself.”
According the Mock, the best part of using Fitness Gift Cards for personal trainer business cards is that they get redeemed at a much higher rate than traditional marketing for a similar offer that is often on a paper coupon or mailer. “Even if whoever gets the gift card doesn’t plan on using it, usually it will be given to a friend or family member who is thrilled to get it, “ explains Mock. “Rarely do they end up in the garbage like a paper business card.”
For information about using Fitness Gift Cards as personal trainer business cards, trainers can call Mock’s office at 904-807-5950, or go to http://www.FitnessGiftCards.com. Although the website doesn’t specifically show business card options in the product selection area, the price of every order includes a custom design, so trainers just need to ask for a business card layout during the design process. Currently they are offering special pricing on multiple orders, so gyms can have cards made for all their trainers at a discount. Call for details.