Innovative Marketing Keeps Team Members Engaged As Results Continue To Grow

RIVERSIDE, CA – Innovative Marketing is a leading customer acquisition company, operating in the cosmetics industry representing brands in direct consumer interactions.
 
RIVERSIDE, Calif. - Dec. 18, 2013 - PRLog -- After a highly successful 2013, the team continues to develop along trend lines, to deliver ever-improving results for their client roster into 2014.

The company’s achievements have been significant in 2013, starting with the opening of a new office, which helped facilitate the expansion of their reach into new markets. Innovative Marketing is continuing to work with team members to devise the strategies and approaches that will bring their clients astounding growth.

Following a recent recruitment drive, the company has welcomed several new members to their team. As these new recruits come on-board, the company is continuing to celebrate past successes, with team building events, rewards, and activities. The most recent of these included a team trip to Jamaica, where Innovative Marketing won an Achievement Reward for their work in the industry.

Innovative Marketing provides incentives and rewards for team members, to encourage a good work ethic and a results-driven approach. Alongside general rewards for generating results in the course of their business, team members are given the chance to enjoy frequent set piece events, based on their performance and results.

A spokesperson for the management team at Innovative Marketing said this was an important part of their business, providing team members with the incentives they deserve for achieving better results and added, “We expect our teams to work hard to get the best results for our clients, but it is important to reward and recognize this effort whenever possible. That is why we encourage our teams with these incentives and rewards for high achievers, which helps us develop a more skilled team, with the ability to provide better results for our clients.”

Several team members were chosen to take part in the Jamaica retreat, enjoying the best that the luxurious resort had to offer. From the thousands of people in attendance, Innovative Marketing was recognized for their ability to drive some of the best results in the industry, culminating in a highly prestigious Achievement Award. Some of the biggest names in the industry, and some of the most respective keynote speakers in this field attended the event.

It is not just set-piece events like the trip to Jamaica that Innovative Marketing offer – team members also have the opportunity to take part in a wide number of events and outings. Team nights, trips to amusement parts, and team building activities are all par for the course at Innovative Marketing, and they help the company drive better results for their clients.

Industry Trends Confirm Innovative Marketing’s High Trajectory

Trends in the cosmetics industry are favoring the direction of Innovative Marketing and the systems the company uses to engage with consumers. Research is proving that consumers are favoring mix and match style shopping experiences, where they can customize the product range they buy through an interactive, demonstrative engagement with our brand ambassadors. This helps better engage consumers, while developing loyalty behind particular brands recommended for them.

A spokesperson from Innovative Marketing commented that these trends were positive for the company and its clients and stated, “This is fantastic news for our business, and for the clients we endeavor to represent. We deliver hands-on engagement for brands in a direct and highly effective way. This allows consumers to choose their own mix of products, in order to find a range of products they are satisfied with while developing strong brand loyalty. We can’t wait to see the results from this holiday season, and early projections show this could be one of our best seasons ever.”

The push to customize is proving particularly popular among the millennial generation who are frequently identified as consumers who are unafraid to mix and match new and different products. These consumers are inherently curious about the different makeup and cosmetic products on offer, and are willing to sample new products and brands to find the best solutions for them. Innovative Marketing will continue to target this, and other, demographics, through their in-person campaigns.

Developments in the male grooming markets are also showing strong signs of growth, and the company has already expressed their intention to work on targeting these markets. According to Nicole Tyrimous, Beauty and Personal Care analysts at Euromonitor, male-grooming accounts for 8% of the individual care market, up 7% over the past twelve months. This positions male grooming as one of the fastest growth areas of the industry.

Innovative Marketing is continuing to keep a specific focus on marketing male-centric products. Products targeting men often promote efficiency, convenience and enhancing the appearance, and the demand for these products is expected to increase in 2014. Commenting on these trends, a spokesperson for Innovative Marketing said the company was responding through its team members. “Our male ambassadors are among our best assets in reaching out to male consumers, and we’re focusing on creating an approachable style of engagement that delivers the results consumers and partners demand. The male cosmetics sector is growing faster than virtually any other. We are reacting to this trend in a timely manner enabling our clients who cater to this demand to become major players in this burgeoning market and furthermore, supplying the public with quality cosmetics products.”

Both male and female cosmetic markets are showing potent growth, with an increasing interest from the next generation of discerning consumers. Botanical experts have recently begun to suggest a growing place for sustainability in cosmetics, with analysts predicting this to be the next major growth area. Innovative Marketing has responded by offering consumers the products they demand, while other brands and companies modify to stay relevant.

About Innovative Marketing

Innovative Marketing is a direct marketing company, offering consumers the chance to interact with cosmetics products directly in the retail setting. The company works with cosmetics brands nationwide, working tirelessly to ensure consumers have access to the most innovative cosmetics products available. The firm relies on their foundation of highly skilled team members, who represent different clients to consumers within teeming retail environments.

The Innovative Marketing team is well supported, with regular chances for personal development and training. This helps create a team that is more capable of delivering results, and interacting with consumers in the most effective ways. Ultimately, this allows Innovative Marketing to provide the human touch these brands need to develop engagement and increase their market share.

Contact
Innovative Marketing
***@innovativemarketingca.com
(951) 710-3135
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