ABN Announces New Automotive Digital Signage Feature "ABN Now"

JACKSONVILLE, Fla. - Dec. 18, 2013 - PRLog -- Many automotive dealership customers have seen digital signage in dealership showrooms and waiting areas, like ABN Video Walls and Dealer TV, but the latest feature launched by The Automotive Broadcasting Network is allowing dealerships to communicate directly with individual customers in both the sales and service areas of the dealership.  The new feature is called ABN Now and the primary objective is to improve your customer’s buying experience by creating a “moment of wow.”

In the age of the modern consumer, a lot of marketing discussions focus on engaging the customer and improving the customer experience.

When prospects enter your dealership, you want them to be emotionally engaged with your brand. Using automotive digital signage, your messages will become a unified and visceral experience for your prospects.  Furthermore, using  ABN Now will allow your staff to create personalized experiences for individual customers by using a smartphone app to add content to the dealership’s digital signage displays.

What is ABN Now?
ABN Now is an interactive multi-media experience focusing on engaging the customer and creating a memorable buying experience.

How does ABN Now work?
When a customer takes delivery of their new vehicle, the salesperson takes a photo of the customer in front of the newly purchased car and then uploads the photo to the ABN Now smartphone app.  The picture is integrated into a video that is shown simultaneously on all screens in the dealership, creating a “moment of wow” for the consumer.  At the same time, the content is automatically posted to the dealership’s fan page and an email is sent to the customer containing the photo and various social media call-to-actions allowing them to easily share the photo via Facebook, Twitter and email.  This allows ABN Now to not only improve the customer buying experience, but also to encourage the buyer to become a brand advocate for your dealership by sharing their purchase on social media sites.

What are the benefits of ABN Now?
Today’s digitally savvy consumer expects automotive digital signage to be informative, dynamic and visually appealing, but ABN Now exceeds customer expectations by creating a personalized digital signage interaction.  Creating a “moment of wow” and delivering the most satisfying customer experience is one of the few ways dealerships can truly differentiate themselves and build customer loyalty.

What our customers are saying about ABN Now:

What have your customers said after experiencing ABN Now?

“My customers have never seen anything like it in a dealership before.  They thought it was a very contemporary touch to an old business practice, which impressed them. For example, one family had a child that was jumping up and down yelling “Mommy, mommy! We’re on TV!!” – Will Germond, Martin Chevrolet

“That it is an excellent tool and they’re happy that we have something like this to capture the memory.” – Marissa Wittman, Roseville Toyota

“They like it very much, they get excited seeing themselves on the screens.” – Adrian Vidrio, Kia of Cerritos


What do you think the number one benefit of ABN Now is for your dealership?

“Raising the excitement level of the new owner and the surrounding prospective customers.” – Will Germond, Martin Chevrolet

“Creating excitement throughout the dealership, and promoting multi-media posts from our customers.” – Marissa Wittman, Roseville Toyota

“To show consumers that we appreciate their business and every single one of them is unique and important to us.” – Adrian Vidrio, Kia of Cerritos

To learn more about this feature or ABN's automotive digital marketing solutions, visit our website at http://www.abnetwork.com/.