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Follow on Google News |  The misunderstood social opportunity for career successNew study challenges assumptions about young job seekers and social media - read it free until 10 January 2014
By: Emerald Group Publishing Co-authored by Laxmikant Manroop and Julia Richardson, the findings of the study challenge popular stereotypes and anecdotes that suggest that the power of technology comes naturally and easily to Generation Y (born between 1980 and 2000) users. It also suggests that young people, particularly graduates, are unprepared for the job market, and many of them are stuck in the traditional ways of looking for a job, despite the information that is available for them to exploit modern technologies to enhance their job search experience. Despite the assumption that young people are the most connected people in history and should be using social media to leverage job opportunities, the study found that many lack the “know how” to do so. Although familiar with how to use it to connect socially with friends and family, many do not understand the potential of these technologies to connect with prospective employers and they adopted a somewhat passive approach. In addition to this, the study shows that there are several other factors which affect the extent to which Generation Y utilizes social media in their search for employment. These include resistance to using social media for job hunting, a lack of knowledge about the job search features on social media sites, scepticism of its value, and privacy concerns. The study places the onus upon colleges and universities to include modern job search techniques into their curricula, and stresses the need for career centres and employers to play their part in disseminating information about how social media can be used to look for jobs. Entitled “Using Social Media for Job Search: Evidence from Generation Y Job Seekers”, the study is published as part of Social Media in Human Resources Management - Volume 12 of Advanced Series in Management, Volume 12. The Editors, Tanya Bondarouk and Miguel R. Olivas-Luján, comment: “The study by Drs. Manroop and Richardson shows convincingly that employers and universities must not assume that social media is the "new normal" for recruitment purposes. As Editors of this volume, we are very fortunate that researchers from ten countries satisfied our rigorous editorial process to offer solid evidence that social media is indeed transforming Human Resources Management processes, but in ways that are less known or expected. We are confident that shrewd managers, trainers and researchers will discover many helpful findings and implications in this volume and its predecessors.” Advanced Series in Management publishes volumes focused on developing the ideas that will become the foundation for the next generation of management theory, research methodology and practice. It highlights practical insights and new approaches that are essential in managing today's organizations. More information can be found at: www.emeraldinsight.com/ - ENDS - About Emerald www.emeraldinsight.com Emerald is a global publisher linking research and practice to the benefit of society. The company manages a portfolio of more than 290 journals and over 2,000 books and book series volumes, and also provides an extensive range of online products and additional customer resources and services. Emerald is both COUNTER 3 and TRANSFER compliant. The organization is a partner of the Committee on Publication Ethics (COPE) and also works with Portico and the LOCKSS initiative for digital archive preservation. Contact Ashley Ridsdale Corporate Communications Executive Emerald Group Publishing Limited Phone: +44 (0) 1274 777700 Email: aridsdale@emeraldinsight.com Twitter: @EmeraldGlobal (http://twitter.com/ Like us on: www.facebook.com/ End
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