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Functional Foods and Beverages dominate 80 percent of Global Probiotics Market: TechNavio Report

• Key Customer Segments include Retailers, Livestock Owners and End-consumers


PRLog (Press Release) - Dec. 18, 2013 - LONDON, U.K. -- According to the latest research findings by the independent London-based global research firm TechNavio, the Functional Foods and Beverages sector is dominating 80 percent of the Global Probiotics Market. The findings are for the forecast period 2014-2018.

As per research analysis, within Functional Food and Beverages, the Dairy segment accounts for more than a 39 percent share followed by the Bakery and Breakfast Cereals, Beverages, Fats & Oils, Meat, Fish & Eggs and Soya products respectively. The other probiotic products such as chocolates, energy bars, and snacks, accounting for only 4-6 percent of the market share in 2013.

Speaking on this occasion, one of the senior analysts & co-author of this report said, “The APAC region is the leader in the Global Probiotic Products market, accounting for more than 40 percent of the market share in 2013. Japan is the leading country in this region, accounting for almost 50 percent of the market share among APAC countries. This region will continue to dominate the Global Probiotic Products market and expected to account for 43.3 percent of the share by 2018.”

To determine the scenario for these vendors in the next 3-4 years, TechNavio analysts have conducted in-depth analysis of the impact of market drivers, challenges and trends featuring data on product segmentations, vendor shares, growth rate by revenue and an evaluation of the different buying criteria in order of importance.

If you are interested in more information on this topic and our upcoming research on Global Probiotics Products Market 2014-2018 (http://www.technavio.com/report/global-probiotics-product...), please send an e-mail to media@TechNavio.com (mailto:enquiry@technavio.com).

About TechNavio

TechNavio is a leading technology research and advisory company with a global coverage. We focus on emerging technology trends that can shape the market. We identify and explain these trends to our customers to help them take better decisions.

TechNavio models the trends using a mix of quantitative and qualitative tools in its proprietary research methodologies. We build forecasts across market segments and geographies based on the trends identified. These forecasts and analysis are used to help our customers identify new and existing opportunities in their markets. We also help customers assess their competitive position in a changing market scenario.

TechNavio analysts employ primary as well as secondary research techniques to ascertain the size and vendor landscape of Global Probiotics Products Market. Our analysts obtain the information using a combination of the bottom-up and top-down approaches, besides using in-house market modeling tools. They corroborate this data with the data obtained from various market participants and stakeholders across the value chain, including vendors, service providers, distributors, re-sellers, and end-users.

Decision makers and influencers in sales & marketing, strategy, product and R&D teams rely on research from TechNavio. We have a large and growing base of happy customers worldwide. Our customers include technology suppliers, end users, consulting companies, investment firms and research institutes.

Founded in 2003, TechNavio has about 200 analysts globally. We cover more than 500 technologies across 80 countries. Our analysts are closely monitoring the market every day by talking to all the industry participants. We have proprietary databases that provide us with a complete perspective of the market. TechNavio develops over 2000 pieces of research deliverables every year.

Media Contact:

Rituparna Roy/Arijit Rakshit
Marketing Manager/Analyst & PR
+91 9591975898;+44 208 123 1770; +1 630 333 9501

Twitter: @TechNavio

Media Contact
TechNavio Media Relations
+44 208 123 1770

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City/Town:London - London - United Kingdom
Industry:Fitness, Health
Tags:probiotics, functional foods, beverages, meat, dairy
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