Brand Me Marketing On The Basics of Branding

CARDIFF, Wales - Dec. 17, 2013 - PRLog -- Branding is one of the most important aspects of any business, large or small. An effective brand strategy gives you a major edge in increasingly competitive markets. But what exactly does "branding" mean? Sophie Munslow, Managing Director of Cardiff based branding and sales company, Brand Me Marketing says, “To put it simply, your brand is your promise to your customers and clients. It tells them what they can expect from your products/services, and it should differentiate your company massively from your competitors'. Your brand is derived from who you are, who you want to be.”

Managing Director of Brand Me Marketing urges business to define what their brand is. She comments,“Defining your brand is like a wonderful journey of business self-discovery. It can be quite difficult of course and also time-consuming, however the key to defining your company’s brand is by answering these questions:

What is your company's mission?

What are the benefits and features of your products or services?

What do your customers and prospects already think of your company?

What qualities do you want them to associate with your company?

Effectively research it. Learn the needs, habits and desires of your current and prospective customers. And don't rely on what you think they think. It’s your job (not just for branding but for overall business success) to know what they think.”

Sophie Munslow is the Managing Director and CEO of Brand Me Marketing, who specialise in brand awareness, brand and identity building, sales, marketing, acquisition and customer interaction. Based in Cardiff their results have boosted them to one of top branding and sales companies in the UK. She concludes, “A recent report from mashable.com showed that 70% of consumers trust brand recommendations from friends. That’s positive branding that most businesses should aim for because, building a brand worth talking about is essential. The study, based on responses from 58,000 respondents, also found that 46% of consumers trust consumer reviews and 9% trust text messages from brands.”

Defining your brand is the biggest step you can take in becoming a successfully known business. Think about some popular brands and what their business values are. For example, Apple’s values could be described as innovation and design, whereas Asda’s values could be described as value and customer focus.